Following last week’s launch of the adidas Uniforia Football Delivery Service (UFDS), a series of impossible experiences made possible by adidas, Elz The Witch and Yung Filly delivered an incredible surprise to football fans during England’s final group game.
Tion Wayne and Russ Millions surprised unsuspecting football fans at London’s Vinegar Yard with the first ever live performance of their number 1 track, and Tik Tok sensation, Body. Other special guests included Snoochie Shy, who was on the decks warming up the crowd and getting the energy flowing ahead of kick off.
The Safe Spaces event, the first of its kind for adidas, was designed together with the adidas Football Collective to create a safe viewing space for all football fans; whatever their identity.
adidas learned that aFC communities have avoided attending public viewing events due to feeling unsafe, uncomfortable or unwelcome. The event, which showcases adidas’ commitment to creating a more inclusive world, was designed to increase access to football for everyone.
Fans should follow @adidaslondon on Instagram and @adidasuk on Twitter for the opportunity to get involved and win epic prizes and experiences.
