what to eat now: Krispy Kreme x Xbox

Gaming and doughnut fans around the world have been going wild for the new Krispy Kreme x Xbox collab drop and they want more – and Krispy Kreme with Xbox are SO here for it.

New research by Krispy Kreme revealed that re-connecting since lockdown restrictions ended has been a balm to Brits, as 75% admitted they’ve made more of an effort to do so in recent weeks. To support this, Krispy Kreme and Xbox continue their collab with a series of incredible drops hitting Krispy Kreme stores across the nation.


Within the research, the doughnut retailer found:

  • For a third of Brits, the warm, sweet smell of doughnuts is the ultimate smile-generator
  • For 25% of us, simply the look of a doughnut can create a smile
  • Almost half of Brits (44%) love to share food with loved ones


Gamer and doughnut fan Kem Cetinay, nominated as the ‘gamifying doughnuts master’ will be popping up in selected stores around the UK to serve up doughnuts and Xbox Series S consoles, and will be on hand to share his cheeky smile for some Covid-safe customer selfies (for over 18’s or those with an adult).


It’ll be game on in stores! Fans aged over 18 or accompanied by an adult will get the chance to get on an Xbox Series S console and challenge Kem to his favourite games on Xbox Games Pass (socially distanced)… if they win, an Xbox Series S immediate win is promised to one lucky winner, as well as the glory!


Catch Kem Cetinay for the Meet & Eat surprise drops at select Krispy Kreme Hotlight stores between 5.00pm – 7.30pm at the following venues:

  • 17th August: Edinburgh St James Quarter, Unit C3, 35 St James Square, Quarter, Edinburgh EH1 3SS
  • 19th August: 492 Great Cambridge Rd, Enfield EN1 3FD

The Nexus Level Doughnuts – created specially to celebrate Xbox’s 20th anniversary will be on sale for a limited time only until 22nd August. The campaign will see each dozen purchase of The Nexus Level Doughnuts rewarded with a complimentary 1-month Xbox Game Pass Ultimate Membership, plus the chance to win an Xbox Series S Console. Once they’re gone, they’re really gone so get them while you can!

Stay tuned to the following channels to find out when and where you can get your hands on prizes and to meet Kem:

Krispy Kreme Channels @KrispyKremeUK

Kem Cetinay @kemcetinay

Xbox @xboxuk 




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