What to drink now: PIMM’S Limited Edition

PIMM’S, the quintessential British tipple, is celebrating the much-anticipated Coronation of Their Majesties King Charles III and Queen Camilla with a regally-inspired, limited edition design of its iconic No.1 bottle, available to purchase now in 70cl and 1L, from £16.50 while stocks last.

This momentous occasion in British history calls for an iconic British drink to celebrate with. “Pimm’s O’Clock” is already a firm British summertime favourite from Wimbledon to Ascot, and the PIMM’s No.1 Cup Coronation Edition will be the perfect accompaniment to the Coronation weekend celebrations, from street parties to at-home gatherings, and sharing commemorative gifts.

The limited edition Coronation bottle features a beautifully illustrated crown-shaped design with Buckingham Palace at its heart, decked with purple and gold bunting and a banner proclaiming the PIMM’s Coronation Edition for 2023.

“PIMM’S is an icon of British summertime and it felt fitting to create a special commemorative Coronation-inspired design of our much-loved PIMM’s No.1 Cup for friends, families, and communities to celebrate this historic moment. We hope that people across the country will enjoy toasting Their Majesties with our PIMM’s No.1 Cup Coronation Edition.”

Charlotte Gibbon, Category Marketing Director, Gins, Pimm’s, Bailey’s & Non-Alcoholic, Diageo GB

The PIMM’S No.1 Cup Coronation Edition is priced from RRP £16.50 and is available to buy nationwide from April, temporarily replacing the standard PIMM’S No.1 label design in 70cl and 1L whilst stocks last.

PIMM’S No.1 is also available to purchase in a 250ml ready to drink premix format mixed with lemonade (5.4% ABV), available in single cans and 10 packs.

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