Mahou, the authentic Spanish beer born in the heart of Madrid in 1890, is expanding its footprint into the UK, due to popular demand.* Recently revalidated for another year as the most consumed beer brand in Spain by Kantar Brand Footprint, Mahou is a perfectly balanced, pale lager which complements many delicacies, thanks to its blend of bitterness and a distinctive, refreshingly light, fruity aroma.
Amidst the reports of UK consumers increasingly looking for premium world beers, led by Spanish Lagers, Mahou aims to captivate the taste buds of Brits, offering the highest-quality brew and an authentic taste of Spain with its unique flavour and true Madrid lifestyle.
Now in its seventh generation of family ownership Mahou has been a proud ambassador of the hospitable, social and lively Madrid lifestyle for 133 years. With its UK expansion, Mahou aims to make consumers feel that same spirit – when tasting a Mahou, drinkers are not just tasting a beer, they are also experiencing the real Madrid way of living.
As firm believers that food and beer are a perfect pairing and one of the most common facilitators of valuable gatherings in Spain, Mahou is the perfect refreshment to have alongside rich and exciting flavours that embody the excellence of Spanish food. From staples, such as patatas bravas and olives to gambas, jamon and fish, Mahou is the go-to beer to accompany any tapas feast.
“We are delighted that Mahou has been growing in popularity, these past couple of years and believe that it will be well received by consumers in the UK, especially those passionate about delicious food and gastronomy,” adds Lourdes Cuesta.
Those interested in elevating their palates and immersing themselves in the artistry of Spanish cuisine have a rare opportunity to win a Spanish cooking course for x2, thanks to the exclusive Mahou x Waitrose competition. Head to the website to find out more (details here). This summer, Mahou will be supported with even more activity across the UK, including sampling, digital media and instore activity.
For more information about Mahou, visit: https://www.mahou.com/en/
