As we head into spring and summer nights inch closer, Jim Beam, the number one selling bourbon in the world, is proud to announce the launch of its brand-new bourbon blend, Jim Beam Orange. A tantalising mix of orange, vanilla, and Jim Beam Kentucky Straight Bourbon Whiskey, it perfectly blends the flavours of fresh orange with woody bourbon undertones. Bringing an exciting new new tipple for late summer nights, ideal in a cocktail or sipped neat.
Best served neat or in the brands signature ‘The Sicilian Squeeze’ cocktail; simply add Jim Beam Orange with chilled Sicilian lemonade, topped with a lemon wedge and garnished with a slice of orange for a fruity finish. It is ideal for those who like citrus notes in their cocktails, and for those looking for an alternative to the classic orange cocktail that we see everywhere as soon as the heat comes out.
The new launch joins Jim Beam’s range of other flavoured whiskies – Jim Beam Peach, Apple and Honey – developed by the Kentucky-based producer of the past few years. Jim Beam’s growing portfolio of flavoured whiskies further demonstrates the brand’s commitment to engaging new consumers into the bourbon category, inspiring consumers to add it to their drinking repertoire.
“After the successful launch of Jim Beam Peach in 2021, we are looking forward to the launch of Jim Beam Orange, to encourage new occasions and recruit new consumers to taste the spirit. We are thrilled to be partnering exclusively with ASDA to launch Jim Beam Orange, as the perfect partner for consumers to enjoy our brand at-home, in delicious cocktails throughout the summer.”
Sarah Isaac, Head of UK Brand Marketing at Beam Suntory
As such, Jim Beam Orange was developed with summer cocktails in mind. Its hero serve, the ‘Sicilian Squeeze’ (25 ml Jim Beam Orange combined with 125ml Fever-Tree Sicilian Lemonade and a squeeze of lemon), sees the brand continuing to champion Highballs as accessible options for those wanting to tap into the category especially over the summer.
Jim Beam Orange will be available exclusively at ASDA for three months from launch, in-store and online for an RRP of £18.
