What to drink now: Coca-cola

England Captain Harry Kane today appeared to unveil his new side business, ‘Harry Kane’s Canes’, in Coca-Cola’s new ‘Open That Coca-Cola’ UEFA EURO 2020 advert. Eagle-eyed viewers who spotted the ad-within-an-ad and called the number would have been greeted by a message from Harry apologising but informing them the business is not all as it seems.

The light-hearted stunt from Coca-Cola celebrates the upcoming UEFA EURO 2020 tournament and also features cameos from England stars – Harry Kane; Marcus Rashford and Alex Oxlade-Chamberlain – who appear to be promoting a ‘side hustle’ business. The three ads within the ad, show-up in a glitch on the on-screen television for a split second and will be visible to the eagle-eyed viewer.

England Captain Harry Kane wants to help fans not just talk the talk but walk the walk with his new Cane selling business, Marcus Rashford, after a big year, announces he’s selling marker pens, and fashion-proud Ox unveils his new sock business.

Those that dial the numbers on-screen will be met by an individual voice message from each player, congratulating them on finding their ‘side hustle’ and taking the initiative to call the number.

Harry Kane said: “Whilst I might not actually have a Cane selling business, I hope fans enjoyed Coca-Cola’s fun take on their advert and got involved in the joke. Coca-Cola are a big player in football, especially this summer with their UEFA EURO 2020 sponsorship, and I’m happy I was able to be a part of this before heading off for the tournament.”

Coca-Cola Great Britain has also announced two on-pack promotions that will run this summer to support its UEFA EURO 2020 partnership; Win A Ball, Give A Ball and Scan. Enter. Win. The on-pack promotions will run in-store simultaneously and offer fans the chance to win thousands of prizes to celebrate and enjoy this year’s tournament.

‘Win A Ball, Give A Ball’ champions Coca-Cola’s ongoing partnership with StreetGames, and gives participants the chance to not only win a UEFA EURO 2020 football, but to choose a region to donate a ball to as well, ensuring more young people than ever can play along with every UEFA EURO 2020 fixture.

‘Scan. Enter. Win’ offers up thousands of prizes from Coca-Cola alongside other official UEFA sponsors; from the ultimate Coca-Cola UEFA EURO 2020 fan kit, to Hisense TVs, Just Eat vouchers and Konami PES access codes.