Vevo are pleased to announce two amazing performances from Joy Crookes as part of their Artists To Watch 2020 series.
Joy Crookes is a 20 year old south London-born songstress straddling soul, trip-hop and R&B. Half-Bengali/Half-Irish in heritage, Joy’s is a dexterous sound, which effortlessly showcases her melting pot of sonic influences. Joy balances the retro stylings of Sade with the millennial wit of Lily Allen – songs that aren’t afraid to be honest and raw, while also packing a political punch. She may be looking to the past, but smart, talented and strong, Joy Crookes is shaping the sound of the future. Having built up a loyal following since her hotly tipped 2017 Influence EP, late 2018 saw her return with new music, live shows and a uniquely ‘Joy’ shaped world of creativity to showcase. In 2019 Joy released her Reminiscence EP and Perception EP, as well as her new single “Early”.
Cristina Bedon, Head of C&P Strategy & Marketing, Europe, says: “At only 20 years old, Joy has already made an impact in the new London scene with her wise and mature songwriting that is beyond her years. Mixing soulful, retro sounds with her millennial wit, the Irish-Bangladeshi songstress is definitely shaping the sound of the future. Strong of two EP releases this year, we are really looking forward to her album coming next year.”