Jordan Cracknell, 39, grew up in New York City before establishing herself in the competitive realm of finance. After thriving in the high-pressure environment of Wall Street, she made the move to London, where she currently heads the UK division of Integrated Worldwide Solutions (IWS). Passionate about empowering women and young girls, Jordan is committed to making financial career paths more attainable and advocating for greater female involvement in investment planning. In this article, she shares her perspective on pursuing a career in finance, providing valuable insights and guidance for those aiming to navigate this challenging yet fulfilling industry.
- What inspired you to get into investment banking?
It all started when my father took me to his office for ‘Take Your Daughter to Work Day’. At the time, he worked for Merrill Lynch in the World Trade Center, so it was a huge experience. We’d tour the building, learn about different departments, and at the end of the day, we’d have an inspirational talk from role models like former WNBA player and Olympic Gold medallist Rebecca Lobo. Those experiences sparked my interest in finance, and having such strong role models really shaped my path.
- Were you naturally gifted in maths? Do you think people have to in order go into the field?
I’ve always been very good at maths and was placed in advanced classes from a young age. However, you don’t need to be a PhD in maths to thrive in finance. There are many people who work in finance with a business degree, or are from the armed forces, or have a sporting background.
What’s crucial is having a keen interest in understanding the world around you. Are you good at spotting trends? Do you find yourself curious about what big businesses are doing and how they impact the market? An interest in sociology is also helpful, as well as an understanding of human behaviour, which is part of predicting market movements.
After graduating university I was working at an events company that just so happened to share its office office with a startup investment company. My family’s knowledge of the industry gave me the confidence to walk over and ask for a job at just 21.
I was hired immediately and have never looked back. I’ve worked on Wall Street, and have often been one of the only women in my role.
The most important thing is to back yourself and go for it.
- Do you think it’s important to have role models/mentors in this industry?
Absolutely! I’ve had great mentors throughout my time in finance, and their guidance has been invaluable. It’s crucial to actively seek out mentors rather than waiting for them to come to you. Look for opportunities in networking events, industry conferences, or even through social media platforms like LinkedIn. Don’t hesitate to reach out to people whose careers you admire—most are open to sharing their experiences and advice.
As a woman in finance, I recognise the lack of female role models in the industry, which is why I’m passionate about championing diversity and inclusivity. There’s not enough women in finance. More women in the finance industry means breaking down the stereotype that women aren’t talented mathematically which isn’t true.
This year I wrote a children’s book called You Can Count on Penny, to inspire young readers, particularly girls, to go after their goals and explore careers in finance if they have an aptitude for numbers. I’d had a look around and nothing existed already, with a role model like this.
The book tells the story of a young arctic fox who is born into a family that’s destined to do only one thing – collect ice.
However, Penny sees the magic in numbers everywhere, so when a leadership role in her village becomes available that would allow her to put her love of maths to good use, managing and trading the village’s fish and berries, she decides to go after it – despite no one in her community ever changing jobs before.
In her new role, she is able to positively impact the village and help the foxes to achieve their own goals too. I hope this new role model shows young people that a career in finance is within reach, no matter what anyone says, or how impossible it seems.
- What do you think students can do to get themselves in a better position to apply for these kinds of jobs?
To position yourself for success in finance, start by building a solid foundation in quantitative skills, alongside knowledge in economics and sociology.
Gain industry insights by reading influential books like The Intelligent Investor and following finance leaders on social media. Networking is essential — attend events, join finance clubs, and seek out informational interviews to connect with professionals.
Additionally, explore hobbies that interest you, like joining a chess team or volunteering. These experiences not only enrich your personal development but also make you a more engaging candidate with unique talking points in interviews.
- If you could go back and give yourself some advice, what do you think you would say?
Always over-order food for meetings.
- What’s the biggest challenge of becoming an investment banker?
One of the biggest challenges in becoming an investment banker is the intense competition and high-pressure environment. The industry demands long hours and a steep learning curve, which can be overwhelming, especially for newcomers. Maintaining a work-life balance can also be difficult.
Resilience is crucial. You will face setbacks and criticism, and it’s essential to learn from those experiences without letting them deter you. This is a core message in my book, to go for your goals.. Trusting in your abilities is vital; you have to believe that you can navigate these challenges and succeed.
Find out more about Jordan Cracknell at www.jordancracknell.com. You Can Count on Penny is available in paperback on Amazon now, RRP £6.99.
