Verge Loves: The SoleMate project

Ocean Sole, a social enterprise in Kenya, has created The SoleMate Project to make large-scale replicas of over 200 endangered and vulnerable species from recycled flip flops that are collected from waterways and beaches.

Over the last few years, the endangered species list has increased rapidly due to many factors including pollution, human intervention, illegal poaching, and habitat loss due to population growth and climate changes.

The new wildlife art campaign, The SoleMate Project, will create 200 flip flop large-size replicas of the Earth’s vulnerable and endangered species and place them in different locations around the world.


The SoleMate Project will:

  1. Bring awareness to the Earth’s flip flop pollution.
  2. Draw attention to the plight of our most vulnerable and endangered species.
  3. Help us support our Kenyan artisans and their families
  4. Donate 50% of the contributions to wildlife conservation organisations.


On Endangered Species Day, Ocean Sole launched the first collection of large-scale endangered species: a rhino, jaguar, panda, giraffe, polar bear, gorilla, sea turtle, and pangolin.


How Can You Help?

Your company or entity can help by supplying needed funds to bring a showcase art piece to your lobby or other location. Ocean Sole will donate 50 percent of the contributions from The SoleMate Project collection to conservation groups working on preserving various species. If you want an elephant at your establishment, Ocean Sole will make your product, ship it to your desired location, and then donate to the partnered conservation group.


Alternatively, you can support through their adoption package on their website

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