As any fellow curly girl will agree, finding the perfect product and routine for soft, bouncy curls is an ongoing saga and people are heading to social media to get the answers. There are now millions of people rediscovering their curls thanks to TikTok and instagram; curly-haired content is more popular than ever. Only Curls has become a hit on TikTok with rave reviews from users generating millions of views and even TikTok themselves have profiled the brand as a business case study, due to their in-platform success
We asked Only Curls Founder Lizzie to take a look at some of the most viewed curly hair routines on TikTok;
HAIR SLUGGING
#Hairslugging has over 7 million video views, with @moniquemrapier’s video having 6 million views. But what is hair slugging?
“Hair Slugging is the newest nickname for a hair treatment that people with curls, kinks and coils have been doing for centuries. An evolution of the skincare slugging trend, this viral hack involves adding a heavily hydrating treatment to your nightly haircare routine to lock in moisture, while wrapping your hair to protect it during sleep.”
Lizzie, Only Curls Founder
@moniquemrapier you will never go back 🥺 say goodbye to split ends 👏🏼 comment any questions!💗 #hair #hairtok #hairhacks #haircare #hairtips #hairdamage
♬ Eenie Meenie (Radio Version) – Sean Kingston & Justin Bieber
The two main ways we’re seeing it being done on tiktok:
- Applying lightweight hair oil to ends, wrap it in a fuzzy sock, and secure it with a silk scrunchie as seen in Monique’s video
- Applying a heavier oil from root to ends, applying a hair mask on top of that, securing it with a fuzzy sock and scrunchie, then rinsing it out in the morning
The second option isn’t something I’d recommend doing regularly. Going to bed with wet hair can cause the hair to swell and the repeated swelling can cause breakage. It can also promote fungal infections on the scalp, as well as Hygral fatigue which is damage to your hair follicles caused by repeated swelling and unswelling.
Instead, I’d recommend using a hair mask for 20-30 minutes. You’ll get the same benefits from the hair mask as leaving it in overnight, as the hair can only absorb so much moisture. Only Curl’s Deep Hydration Hair Mask is packed with nourishing, moisturising, and strengthening ingredients for bouncy, shiny, and healthy curls.
If you want to try slugging, I recommend going with the first option. Lightly coat your hair using an absorbent oil like coconut or jojoba oil and massage this into your scalp before popping on a Satin Sleep Turban. If your hair is fine, plan on washing your hair in the morning otherwise you’ll be leaving the house with greasy hair.”
@abbeyyung Another wash day hack ftw! #shampootips #washdayroutine #hairwashingroutine #hairwashdays #learnhow
“This Tiktok trend is one that is actually perfect for those with dry hair, especially curly hair. “Pre poo” treatments are already common practise in the curly hair world, and this conditioner before shampooing trend is just an extended version of this.
@curlyzia.xo Still get messages daily of people saying how much this helped. Makes me smile so much 😍🙌🏼 #ziasbowlmethod #bowlmethod #curlclumps
“Who knew incorporating a bowl in your wash day routine could help create hydrated, defined and frizz free curls? The simplest and equally effective method is simply using a bowl of water to rinse off your conditioner. Re-dipping your hair into the bowl of conditioner and water multiple times, helps create amazing curl clumps and forces more water into the hair for extra hydration.
- First wash your hair as usual with the All Curl Cleanser. Lather it up and then rinse.
- Fill a large bowl with warm water
- Apply the All Curl Conditioner. Rake it through from root to tip
- Detangle and comb the All Curl Conditioner through the hair using a wide tooth comb
- Dip your curls into the bowl of water
- Scrunch out the excess water and let this fall back into the bowl
- Repeat the dip and scrunch process 2-3 more times to create smooth and hydrated curl clumps
- Apply the Hydrating Curl Crème
- Scrunch dry with the Microfibre Curly Towel
- Apply the Enhancing Curl Gel or Mega Hold Curl Gel
- Diffuse or Air Dry and see amazing results.”