Leading paint brand Valspar has announced the launch of its new luxury paint brand, V&CO – celebrating 190 years of paint excellence with the colours of today.
Aimed at customers with an eye for design, and existing DIYers with a premium preference, V&CO has been developed to give the greatest depth of colour and the highest opacity from Valspar to date. This guarantees a new level of paint coverage from the brand, together with a true Dead-Flat Matt finish – a brand new sheen to the Valspar portfolio that is unique to V&CO.
With the UK’s DIY market set for continued steady growth, Valspar’s new V&CO launches with a collection of forty-five colours that have been curated by a team of top industry experts. Further collections from the superior brand will be arriving to not just reflect but reshape the latest trends worldwide.
Not compromising on quality V&CO offers superior durability, providing the ultimate water, dirt and stain resistance, whilst being hardwearing and scrubbable. In addition to this, the new first-class paint is child and pet safe, using Valspar’s newly developed and Allergy UK accredited Life-Kind formula, offering consumers healthier colours for their home and a luxurious, premium finish for their interiors.
Since 1832 when the original ‘Valentine & Company’ was born, innovation has always been at the heart of every success from the brand. From developing the world’s first ever clear varnish, to being pioneers in allowing people to mix their own paint colours, the resolve to push paint boundaries through relentless innovation has been evident from day one, and the launch of V&CO is no different.
“We’re thrilled about the launch of V&CO, offering consumers a premium product boasting a rich depth of colour, together with a true Dead-Flat Matt finish, that can still stand up to the rigours of a busy household. At Valspar we’ve always been passionate about helping people express themselves through colour, so being able to offer new and existing customers a brand that will help to transform their vision into a reality with a truly luxurious result, is a really exciting space to be in.’’
Tobie Lewis, Head of Marketing – Brand & Digital at Valspar Paint
Thanks to Valspar’s state-of-the-art colour matching technology, V&CO is also available in any shade the eye can see – that’s 2.2 million shades to meet the discerning creatives’ need for individuality. What’s more, with the Love Your Colour Guarantee® – if you don’t love your new Valspar colour, simply buy a second one and you’ll get your money back*.
V&CO is available from B&Q stores nationwide and at diy.com. Find out more at: vandcopaint.co.uk.
RRP: £42 for 2.5L and £65 for 5L
