Get ready to sip in style this summer, as fashion icon and crochet enthusiast Tom Daley unveils his latest creation, the Diet Coke crochet bag, inspired by his love of the iconic brand.
Designed and stitched by Tom himself, the eye-catching red-and-silver bag holds a single Diet Coke can making it the perfect accessory for picnics in the park, festivals and sun-drenched adventures.
Tom has created the bag to empower craft enthusiasts and fans of the brand to embrace their own Diet Coke break and take the time to express their unique tastes this summer.
Talking about the partnership Tom said:
“Crochet has long been a passion of mine and a great way for me to express my tastes, in what I wear, what I make and in how I unwind. One afternoon, I was reaching for a crisp and cool Diet Coke and thought, why not make something to carry it in? The Diet Coke crochet bag is bold, creative and just a little bit cheeky, exactly what I look for during my Diet Coke break.”
Tara Byrnes, Diet Coke GB&I Brand Manager said: “Tom Daley embodies everything Diet Coke is about – being unapologetically yourself and using a Diet Coke break to express your taste, whether it is crocheting, open water swimming or cooking. True icons always find their perfect match and we are excited to see where people wear their Diet Coke crochet bag this summer.”
Bubbling with excitement to have a Diet Coke crochet bag? Keep crochet hooks at the ready and an eye on @DietCokeGBI #ThisIsMyTaste.
This is My Taste, a campaign from Diet Coke, encourages people to feel boldly empowered to express their personal tastes.
