Up at The O2 visitor uplift sets record-breaking summer!

Up at The O2 hails a successful summer with a record-breaking August, seeing a 20% uproar surpassing over 900,000 climbers since opening in June 2012. The roof walk attraction over the world’s most popular music, entertainment and leisure venue is also celebrating being awarded the TripAdvisor Travellers’ Choice Award placing it in the top 10% of attractions in the world.

Despite a challenging year for the industry, Up at The O2 set a new record for admissions this August 2021, beating its previous record-breaking August in 2019 by 6%.

Further to a rise in climbers, almost 3,000 glasses of Champagne Lanson were served in August, and over 20% of all climbers during 2021 upgraded their experience to a Celebration Climb. All Priority customers receive 20% off when booking an Up at The O2 experience via the Priority app.

Enhancing the climb experience, Up at The O2 has also run a range of unique activations throughout the year which have contributed to the record visitor numbers and advance ticket sales. This included acoustic music and mocktails on the roof for the ‘Thursday Lates’ series; a run of exclusive rooftop performances from the Virgin Money Emerging Stars launched by Laura Whitmore; and finally Drag Up at The O2 with glamazon drag queen Herr.

As well as hosting a charity climb day with Music Venues Trust, a charity which helps to protect, secure and improve music venues in the UK; and special guest Frank Turner earlier this summer, the attraction also welcomed its oldest climber earlier this year, as Romford-born Harry White completed a climb over the roof on his 100th birthday.

Up at The O2 is the perfect activity to explore with your family this October Half Term. After experiencing 360-degree views of London, families can visit one of the many other attractions at The O2, including Oxygen Freejumping, TOCA Social and Hollywood Bowl; as well as dine at one of the destination’s many restaurants.

 

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