It’s time to Unlock Playfulness as OREO and Xbox collide in a much-anticipated collaboration. The world’s number one cookie, OREO, and international gaming giant, Xbox, are on a mission to bring fans together through playful experiences, with a delicious twist.

To celebrate the partnership, the iconic black and white OREO cookie will be transformed to pay homage to the Xbox controller – with six embossed OREO Xbox Special Edition cookies available from January 2023.

The fun doesn’t stop there – by scanning the OREO Xbox Special Edition cookies or entering the bar code from any participating pack, inspired by the cheat codes hidden in games throughout history, fans can revel in exclusive OREO-themed in-game content. Available across three of Xbox’s top-played games, including an OREO ‘Parade Ground’ Armour Coating in Halo Infinite, an OREO ‘Valiant Corsair’ Sail Set in Sea of Thieves and an OREO Edition ‘2009 Pagani Zonda Cinque Roadster’ in Forza Horizon 5.

In addition, there will be thousands of prizes available over the promotional period, such as Xbox Series S consoles, Xbox Stereo Headsets and Xbox Game Pass Ultimate subscriptions. All entries will go into a grand prize draw for the chance to win a family holiday to California.

If that wasn’t enough, OREO will be hosting a standalone competition across its social channels where fans will have the chance to win Custom OREO Xbox Series S Consoles.– These exclusive custom consoles have been transformed to look like an OREO cookie being dunked into milk. Delicious we hear you say?  Well, stay tuned to the @OREOUKI social channels to find out more…

The OREO Xbox Special Edition cookies will be limited-edition and available while stocks last so look out for them on shelves from January 2023. 

Fans looking to participate in the fun can visit www.oreo.eu or join in on the conversation on @OREOUKI.

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