Toyota and Juicy Couture are bringing the noughties back to the road with a one-of-a-kind Aygo X covered in pink zebra print, plush pink leather and plenty of diamante detailing.
If velour tracksuits, flip phones, low-rise jeans and Juicy Couture tracksuits are making you feel nostalgic, Toyota has some good news: Y2K is officially hitting the road.
Toyota has teamed up with iconic noughties fashion brand Juicy Couture to create the Aygo X Juicy Edition, a completely bespoke version of Toyota’s compact crossover designed as a celebration of early-2000s style.
And this isn’t just a concept car destined to sit behind velvet ropes. One lucky winner will actually have the chance to drive the Juicy Edition Aygo X away, provided they can prove their knowledge of noughties culture in Toyota’s Y2K-themed competition.
Meet the Aygo X Juicy Edition!
The collaboration takes the already distinctive Toyota Aygo X and gives it a full Y2K makeover.
The car has been wrapped from bonnet to boot in an eye-catching pink zebra print, immediately bringing back the unmistakable aesthetic of the noughties.
The Juicy Couture treatment doesn’t stop there, either.
At the back, the car features a sparkling diamante Juicy logo across the tailgate, while the alloy wheels have been finished with bold pink vinyl detailing.
Inside, things get even more unapologetically noughties.
The cabin features plush pink leather seats, complete with silver metallic Juicy Couture stitching. Zebra-print detailing has also been added throughout the interior, including around the air vents and gear shift.
It’s essentially a Juicy Couture tracksuit transformed into a car.
A Noughties Icon Gets a Y2K Makeover!
The partnership brings together two brands with strong connections to the early 2000s.
The original Toyota Aygo arrived on UK roads around the beginning of the millennium, quickly becoming a familiar sight thanks to its compact dimensions, city-friendly character and distinctive styling.
Fast-forward around two decades and the Aygo X continues that small-car formula, while adding more space, extra power and hybrid technology.
Toyota has also given the latest Aygo X a more expressive visual identity, including a range of bold colours inspired by spices.
The Juicy Edition takes that personality even further, turning the city car into a full-blown Y2K statement piece.
You Could Actually Win It!
Here’s where things get particularly interesting for noughties obsessives.
The Aygo X Juicy Edition isn’t simply being created for promotional purposes — one lucky winner will be able to drive it home.
Toyota has launched a competition challenging entrants to test their knowledge of the millennium’s early years, with questions focusing on some of the most memorable moments from noughties culture.
So, if you remember the biggest pop culture moments of the era, know your iconic fashion trends and still remember what life was like before smartphones took over, this could be your chance to put that knowledge to use.
The competition is now live, with full entry details and terms and conditions available through Toyota’s official Aygo X Juicy Couture competition page.
Free Juicy Couture Mirror Dice Are Also Up for Grabs!
Even if you don’t manage to win the car, Toyota is giving fans another opportunity to get their hands on a piece of the collaboration.
Limited-edition Juicy Couture x Aygo X fluffy pink mirror dice will be given away at Toyota shopping centre events across the UK over the coming weeks.
The giveaways will be available while stocks last, so fans wanting to add a little extra Y2K energy to their own car will need to keep an eye out for the events.
The fluffy dice are arguably one of the most appropriately noughties accessories imaginable — and the pink Juicy Couture treatment makes them even more on-brand.
Toyota Says the Collaboration Is All About Personality!
Emma Johnson, Toyota (GB) Director of Brand and Customer Engagement, said the Aygo X has always been about personality and bold styling.
She explained that working with Juicy Couture gave Toyota the opportunity to tap into Y2K nostalgia while connecting with a new generation of drivers who see their cars as an extension of their personal style.
The collaboration certainly leans into that idea, with the Juicy Edition designed to be impossible to miss.
From the pink zebra exterior to the plush interior and diamante branding, practically every element has been given the full noughties treatment.
Juicy Couture Meets Toyota!
For Juicy Couture, the collaboration represents another opportunity to bring its unmistakable Los Angeles-inspired aesthetic into a new setting.
The brand became synonymous with casual glamour during the 2000s, particularly through its velour tracksuits, accessories and instantly recognisable branding.
Today, Juicy Couture continues to offer fashion, accessories, jewellery, footwear and fragrances, while its Y2K aesthetic continues to influence contemporary fashion and pop culture.
You can explore the latest collections through Juicy Couture’s official website.
The Y2K Car We Didn’t Know We Needed!
The Toyota Aygo X Juicy Edition is certainly not trying to blend into the crowd.
With its pink zebra wrap, fluffy accessories, plush pink leather and sparkling Juicy Couture branding, it takes the visual language of the early 2000s and puts it firmly into 2026.
And for one lucky winner, the nostalgia trip won’t just be something to look at — they’ll actually get to take the bespoke Aygo X home.
Whether you were there for the original noughties era or are discovering Y2K style for the first time, Toyota and Juicy Couture are making one thing clear: the millennium aesthetic isn’t going anywhere just yet.
