TIKTOK ANNOUNCES BEABADOOBEE AS NEXT #ALTMUSIC FEATURED ARTIST

Hot off the release of her latest single ‘Glue Song’, we’re excited to announce that Beabadoobee is our next #AltMusic featured artist. Beabadoobee has been at the forefront of alternative music on TikTok, with her alt-rock-meets-brit-pop sound sweeping through the platform. So we couldn’t think of anyone better placed to be the face of #AltMusic!

Alternative music has been growing on TikTok over the past few years, creating a space for artists to share new music and experiment within the genre. The TikTok community are very much here for it, regularly sharing the love for all things alternative and engaging with their favourite artists, particularly emerging female acts like Wet Leg and Rachel Chinouriri.

To celebrate the genre’s success, TikTok UK launched #AltMusic last year, the third in a series of evergreen Genre Hashtags to be placed centre stage on the platform. In a short time, #AltMusic has become a hub for music fans to discover the best alternative artists, culture, accounts, content and music, with over 400 million views.

Beabadoobee is an incredibly talented, multi-disciplined songwriter who is paving the way in multi-genre alt-pop. She regularly shares snippets of her own music with her 1.9m followers, giving a peak into her creative music-making process. She recently previewed her latest track ‘Glue Song’ on TikTok at the start of February, and fans are now loving the full release, having already used the song over 22k times to share videos about the people they love. Beabadoobee also loves to show her playful side to fans by jumping on the latest dance trends and viral trending sounds with her friends.

Speaking on being TikTok UK’s featured artist, Beabadoobee said: “Thank you so much TikTok for featuring me in #AltMusic. I love connecting with my fans on the platform” .

Discover more #AltMusic on TikTok

TikTok creators can find new #AltMusic content on TikTok each month, with a brand new #AltMusic microsite, playlists, artist LIVEs and much more. The hub features alternative artists at the forefront of the genre, such as CrawlersBears in Trees, and BRIT winners Wet Leg.

New to TikTok and want to check out #AltMusic? Getting involved couldn’t be easier. Simply download the app for free via the Apple App Store, Google Play or Amazon!

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