Tic Tac has unveiled its boldest innovation yet: Tic Tac Two, a new sugar-free, dual-flavour range designed to deliver a playful and vibrant taste experience. The launch marks a significant milestone in Tic Tac’s evolution, giving familiar flavours a new twist to captivate today’s adventurous consumers.
Tic Tac Two will make its global debut in the UK this February, featuring three tantalising flavour combinations:
- Fresh & Mild Spearmint – An excitingly refreshing flavour that balances calming mildness with revitalising freshness. The coolness of mint is complemented by a subtle undertone, making it perfect for on-the-go moments.
- Raspberry & Lemon – This vibrant and fruity pairing combines the flavour of raspberries with the zesty zing of lemon, making it as exciting as it is refreshing.
- Strawberry & Lime – Exclusive only to the UK, this bold fusion of strawberries and tangy lime offers a deliciously balanced experience. Ideal for those who love a mix of sweet and sour, it’s a versatile flavour that’s sure to brighten any moment.
Each Tic Tac Two is twice the size of original Tic Tac, with two distinctive layers delivering a contrasting taste in every flip. With their silky texture and embossed design, the dual-flavour brings an innovative edge to the mint category, redefining what consumers can expect from the sugar-free range.
Gemma Mattison, Marketing Director at Tic Tac, commented:
“We know our consumers are always looking for exciting new experiences that balance familiarity with innovation. Tic Tac Two is a testament to our commitment to delivering products that delight consumers’ taste buds. With its bold flavours and playful design, it provides a dual-purpose refreshment that bridges functional mintiness with fruity enjoyment. Consumers can enjoy a burst of flavour that is not only fun but also stays true to the essence of Tic Tac.”
The launch follows extensive consumer research which highlighted a growing desire for refreshment products that are both enjoyable and functional*. People are increasingly looking for their mints to have a variety of flavours, combining playfulness with on-the-go refreshment that perfectly embodies the Tic Tac Two range.
As part of a phased roll-out, Tic Tac Two will be rolling out across grocery and convenience channels from 3rd February with an RRP of £1.70.
