FIT has announced its latest smart product lineup which includes new hardware, a redesigned operating system, and new iconic outdoor content. The brand is also debuting almost 40 different smart or smart-enabled products across its NordicTrack and ProForm home fitness brands.
NordicTrack is one of the most recognised names in fitness equipment, which includes treadmills, bikes, ellipticals, and rowers. The entire range features lightning-fast new screens and processors, with highlights including:
- NEW Redesigned iFIT experience including updates to operating system experience including workout creator and streaming services so members can watch and listen to their own content
- NEW Top-selling NordicTrack 2450 Commercial Treadmill is back with significant updates, making it the brand’s fastest treadmill with a max speed of 14 MPH, capable of a sub-2 hour marathon
- NEW X24 Treadmill, an innovative treadmill designed specifically for incline training with up to 40% incline
- NEW X24 Bike one of the few studio bikes on the market to also include incline and decline, giving consumers the ability to take on any challenge
- NEW RW900 Rower, providing an immersive full-body workout with 26 levels of digital resistance
All the new products benefit from the entirely new iFIT software experience. Their innovative products and immersive content are designed to inspire, motivate, and guide users at every level of their fitness journey.
Kevin Duffy, iFIT CEO, says
“We are at a turning point in fitness as AI enables us to deliver truly personal experiences. Our team has updated our entire hardware and software experience using best-in-class technology that delivers real results for every member.”
The new lineup of smart products is now available online and in select retailers. To learn more about iFIT’s new operating system and AI Coach, visit iFIT.com/blog.
