NEW ERA UNVEILS DEBUT TEAMWEAR COLLECTION WITH ATLASSIAN WILLIAMS F1 AHEAD OF 2026 SEASON
byNew Era has officially entered the world of Formula 1 teamwear, unveiling its first-ever partnership with the Atlassian Williams F1 Team ahead of the…
New Era
What To Ear Now: New Era TRUCKER Cap
byNew Era, the global leader in headwear, launches The Trucker campaign. This new initiative celebrates the enduring legacy of the TRUCKER cap, a symbol…
NEW ERA KEEPS THE WINTER CHILL AT BAY WITH LATEST MLB HERITAGE HOLIDAY COLLECTION
byIn the lead up to the holiday season, New Era and the MLB have launched their latest heritage-inspired collection featuring headwear and apparel in…
New Era rewinds the clock with retro inspired collection looking back at basketball’s iconic fits
byThis summer, New Era looks at basketball’s long history of on and off court style. Mixing retro boxy fits with heritage stripes on a…
NEW ERA KICKS OFF THE NEW YEAR WITH TRIED AND TESTED SPORTS CLASSICS FROM THE LAST CENTURY
byNew Era explores different eras of iconic campus varsity style with its latest spring 2024 collection. Featuring classic sport style staples such as basketball…
What To Wear Now: New Era and NFL
byTurn heads with your official NFL team on field knit while keeping your head warm this winter. Dolphins, Packers and Bears oh my? Whether…
RISING AGAINST THE ODDS; INTRODUCING THE BOOMING UNDERGROUND OF ATHENS
byContinuing New Era’s global tour of underground music scenes and meeting emerging creatives, the brand heads to the Aegean coast to meet the emerging…
New Era: Exploring the booming underground music scene of Athens
byContinuing New Era’s global tour of underground music scenes and meeting emerging creatives, the brand heads to the Aegean coast to meet the…
NEW ERA EXPLORES LOCAL STORIES OF ESTABLISHED AND EMERGING CREATIVES ACROSS EUROPE
byChampioning New Era’s latest MLB heritage-inspired collection launching for Fall 2023, the world’s leading lifestyle brand explores the local stories of creatives across different…
ICELAND’S NEW RAP GENERATION ARE BOLD, DIVERSE AND DOING IT THEMSELVES
byContinuing New Era‘s global tour of underground music scenes and meeting emerging creatives, the brand heads north to the volcanic fields of Iceland to…