SPOTIFY AND FC BARCELONA COME TOGETHER FOR CLUB’S US TOUR

Spotify and FC Barcelona kicked off a first-of-its-kind partnership that brings the worlds of football and music together like never before, and this July the Club returned to the U.S. for its preseason tour.

Los Angeles was the perfect backdrop to facilitate special moments and connections between players. Here’s a look at how we soundtracked FC Barcelona’s tour stop in Los Angeles:

  • The Making of the Barça on Tour Summer Playlist
    • Once the players arrived in Los Angeles, Spotify brought players, artists and fans together to create the official Barça on Tour summer playlist, now live. Fans voted on their top 10 favorite songs to soundtrack the tour, and the rest of the songs were decided by an epic penalty shootout. Artists Anitta and Fuerza Regida joined FC Barcelona players on the practice field, and attempted to score a penalty for songs to be added to the playlist (assets HERE). The playlist is the first to be created by artists, FC Barcelona and its fans collaboratively.
      • On the practice field, FC Barcelona players PedriGaviRaphinha and Balde presented Anitta with a personalized jersey, and Anitta taught the players a dance.
      • Fuerza Regida met players DembeleAnsu Fati, and R. Araujo
  • FC Barcelona Pre-Season Match @ SoFi Stadium 
    • On Wednesday, July 26, the stars came out for FC Barcelona’s U.S. preseason tour match at SoFi Stadium. Joining Spotify were notable attendees including Sofia Richie-Grainge and Elliot Grainge, Noah Beck, Owen Wilson, Helen Owen and Zack Kaltar, Jesus Nalgas, Diego Tinoco, Jake Shane, as well as artists KalanFRFR and Austin Millz (assets HERE).
    • We also featured AnittaFuerza Regida and Daddy Yankee on the LED boards at SoFi Stadium during the match (assets HERE), and Daddy Yankee received a personalized shirt on the pitch.
  • Behind the Scenes with Barça and Daddy Yankee
    • We brought artists onto the pitch with FC Barcelona, and we also brought the players into a Spotify recording studio to get a first-hand look at how music is made. FC Barcelona players Lewandowski, Pedri, Balde, Ansu Fati and Gündoğan visited Spotify’s LA office to meet Daddy Yankee, who showed players around the studio and gave them a behind-the-scenes look at his recording process. The players even jumped in for a jam session, getting assigned to instruments to form a Reggaeton beat for Daddy Yankee to freestyle over (assets HERE).

As we enter year two of the partnership, Spotify and FC Barcelona will continue to create opportunities for players, artists and fans alike to engage with new platforms and new global fanbases.

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