Sony Europe today announces its continued partnership with the highly anticipated London Design Festival 2022. INTO SIGHT is a physical installation open from 17-25th September, fusing meta and physical realities and evoking unique emotional responses from each guest.
Taking inspiration from the challenges of this decade, the installation combines physical and virtual technologies, giving guests a moment to reflect, consider their environment and tell their own story.
Open to the public at Pavilion Gallery, 4 Cromwell Place, South Kensington, London SW7 2JE, INTO SIGHT is a life-sized media platform installation, where Sony’s design plays on sensorial effects that transform simple boundary surfaces into an infinite vista through shifting light, colour and sound.
Stepping into the installation unleashes a unique response; as you venture further inside you will become more aware of unexpected visual and audio dimensions that continuously evolve through your interactions. The platform consists of Sony’s 220-inch Crystal LED screen, see-through glass walls, and reflective surfaces on the floor and ceiling.
At its core, INTO SIGHT uses Sony’s Crystal LED technology, which has already been applied to museums, automotive retail and luxury experiential.
About Sony at London Design Festival
To be one of the first to experience Sony’s brand new, highly emotive installation at this year’s London Design Festival, please visit https://www.sony.com/en/SonyInfo/design/intosight/
INTO SIGHT Exhibition
Date: 17th to 25th September 2022
Time: 10:00-18:00 (Thursday till 21:00, Sunday till 16:00)
Venue: Pavilion Gallery, 4 Cromwell Place, London
Free admission. Please pre-register here: https://www.eventbrite.co.uk/e/london-design-festival-at-cromwell-place-tickets-403364633477
