The Sidemen are set to bring chaos, competition and culinary disasters to screens this summer with the launch of SideMenu, a brand-new four-part cooking competition series created through an innovative partnership between Prime Video and Sidemen Productions.
In a first-of-its-kind release strategy, the series will debut across both YouTube and Prime Video, giving fans multiple ways to follow the action as it unfolds.
The new series, titled Sidemen Present: SideMenu, combines the group’s trademark humour with high-pressure cooking challenges, celebrity guests and plenty of unexpected twists.
When Does SideMenu Release?
The launch schedule for SideMenu has been designed to span both platforms:
- Episode 1 premieres on the MoreSidemen YouTube channel on 18 June.
- Episode 2 arrives exclusively on Prime Video on 19 June, with Episode 1 also becoming available on the streaming platform.
- Episode 3 launches on Prime Video on 26 June.
- The finale premieres on Prime Video on 3 July.
- Episodes 2, 3 and 4 will later be released on the MoreSidemen YouTube channel two weeks after their Prime Video debuts.
The unique rollout marks a significant collaboration between creator-led entertainment and mainstream streaming services.
What Is SideMenu About?
SideMenu sees the Sidemen entering the kitchen for a series of culinary challenges that test their creativity, teamwork and ability to cope under pressure.
Across each episode, the group is joined by a guest contestant as they compete through starter, main course and dessert rounds. Teams rotate every episode, ensuring shifting alliances and rivalries, while individual points accumulate throughout the competition.
Each round focuses on a randomly selected international cuisine, forcing contestants to adapt quickly and create dishes that impress a panel of expert judges.
Professional Judges and Mystery Twists
Adding extra pressure to the competition are respected food critics and culinary personalities, including YouTube food creator Harrison Webb and the team behind Sorted Food, one of the world’s most popular online food communities.
Several episodes will also feature mystery boxes packed with advantages and disadvantages that can dramatically alter the competition. These surprise twists are designed to create even more chaos in the kitchen, with contestants facing unexpected setbacks and opportunities as they battle for the top spot.
Only one competitor will finish the series as the overall winner.
Sidemen Expand Their Entertainment Empire
The new show highlights the continued growth of the Sidemen brand, which has evolved from YouTube content creators into one of the UK’s most successful entertainment businesses.
Speaking about the project, Victor Bengtsson, CEO of Sidemen Entertainment, said the company has been focused on building a production team capable of creating content for an increasingly diverse audience.
He described the partnership with Prime Video as an exciting opportunity to bring creator-led productions to a larger audience while introducing streaming viewers to some of the biggest personalities in the online creator space.
A New Era for Creator-Led Streaming Content
The collaboration represents a growing trend of streaming platforms partnering directly with digital creators to develop original programming.
By launching episodes across both YouTube and Prime Video, SideMenu aims to bridge the gap between traditional streaming audiences and the millions of viewers who already follow the Sidemen online.
For fans of cooking competitions, creator content and unpredictable entertainment, SideMenu looks set to be one of the most talked-about digital releases of the summer.
For more information, visit the official Prime Video website and follow updates from Sidemen Official.
