Embark on your quest for the ultimate hair colour transformation! Schwarzkopf LIVE Ultra Brights, renowned for its vibrant and expressive colourations, is excited to unveil an epic partnership with the award-winning, massively multiplayer online role-playing game (“MMORPG”) FINAL FANTASY XIV Online. Set to launch in March 2025, this collaboration brings the magic of the ever expanding realm of Eorzea – the stunning world of FINAL FANTASY XIV Online – to life with three limited-edition shades. Inspired by the game’s iconic and visually striking universe, these shades promise to empower beauty enthusiasts to level up their looks like never before.
The Schwarzkopf LIVE Ultra Brights x FINAL FANTASY XIV Online collaboration will feature three colourful statement shades that match the expansive online universe perfectly: Dark Red, Dusty Rose and Vivid Green. These three shades are inspired by the FINAL FANTASY XIV Online characters featured on packaging, so enjoy vibrant and uniquely expressive hair colours both in real life and in the game!
The new FINAL FANTASY XIV Online collection works seamlessly with the existing Ultra Brights line, offering the same easy-to-use application that fans already enjoy. Each colour in the Schwarzkopf LIVE Ultra Brights x FINAL FANTASY XIV Online collection offers a unique opportunity to bring the game’s world to life. These semi-permanent shades last for up to 15 washes and can be applied in three different ways to achieve a range of intensities, from a subtle pastel to a bold statement.
Combining next-gen colours with innovative and immersive experiences, this collaboration between Schwarzkopf LIVE Ultra Brights and FINAL FANTASY XIV Online empowers Gen Z gamers and beauty enthusiasts alike to express their individuality and embark on colourful adventures both in-game and in real life. With bold, vibrant hair colours, Schwarzkopf LIVE Ultra Brights invites consumers to make a statement, using hair colouring as a powerful form of self-expression. Whether online or offline, consumers can make fantasy a reality, and express their true selves in the real world.
“Schwarzkopf LIVE Ultra Brights is all about empowering unique beauty experiences, embracing trend-setting ways to express identity and pushing creative boundaries,” says Marina Kalweit, Marketing Manager International for Schwarzkopf LIVE. “FINAL FANTASY XIV Online shares this same spirit of individuality and adventure, making this collaboration a perfect match. We can’t wait to see fans bring these amazing characters to life both in-game and in their own unique styles.”
The Schwarzkopf LIVE Ultra Brights x FINAL FANTASY XIV Online collection will be available for purchase from March 2025, RRP £7.00
About FINAL FANTASY XIV Online:
FINAL FANTASY XIV Online is a critically acclaimed massively multiplayer online role-playing game, developed and published by SQUARE ENIX.
Join over 30 million adventurers worldwide and take part in an epic and ever-changing FINAL FANTASY. Experience all the hallmarks of the best-selling franchise – an unforgettable story, exhilarating battles, and a myriad of diverse and captivating environments to explore.
With more than 30 million total registered players, there has never been a better time for newcomers to begin their adventures in the critically acclaimed FINAL FANTASY XIV Online saga. The Free Trial includes all content from A Realm Reborn™, the Heavensward™ and Stormblood™ expansions (and updates through Patch 4.58). Free Trial players can enjoy hundreds of hours of award-winning gameplay and story experiences equivalent to three full FINAL FANTASY titles, without limit on playtime. More information can be found at: https://sqex.to/FFXIVFreeTrial
For more about FINAL FANTASY XIV, visit the official site at https://finalfantasyxiv.com/, or follow FINAL FANTASY XIV on X, Facebook, Instagram.
