As the festive season arrives, Samsung is encouraging people to stay present in life’s most joyful moments — without sacrificing the perfect photo. New research commissioned by the brand reveals that 84% of Brits feel taking multiple photos pulls them out of the moment. With Galaxy AI and its powerful Generative Edit tool, Samsung is showing that one shot is all you need.
The ‘One Shot Challenge’: One Click for Perfect Memories
Samsung has launched the One Shot Challenge, urging people to take a single photo during important moments. Thanks to Galaxy AI features such as Generative Edit, users can clean up distractions or enhance their photos afterwards, giving them the freedom to enjoy the moment without stress.
To demonstrate what this looks like in action, Samsung partnered with renowned photographer Tom Craig, known for his work in Vogue and Vanity Fair. Shooting across London’s iconic Piccadilly Circus, Craig showcased how the Galaxy Z Fold7 can remove traffic, fill in empty spaces and perfect busy city scenes using Generative Edit — all done after the photo is taken.
Craig explained:
“Great photography happens in the moment. The One Shot Challenge empowers everyone to capture memories and enjoy them immediately, knowing Galaxy AI can perfect the details later.”
Brits Feel Pressured to Capture the Perfect Shot
Samsung’s new research highlights how strong the pressure is:
-
72% feel they must get the “perfect shot”
-
68% wish they could enjoy the moment more
-
People take six photos of the same scene on average
-
Only 4% take just one
-
83% notice imperfections afterwards — from photobombers to shadows — yet 80% haven’t tried the AI tools already on their phone
This has created what Samsung calls a modern photo dilemma: overflowing camera rolls full of duplicates that never get used.
Galaxy AI Helps You Stay Present
Benjamin Braun, Chief Marketing Officer at Samsung Europe, adds:
“Life’s best moments happen when we’re fully present. The One Shot Challenge encourages people to enjoy those moments while still taking effortless, beautiful photos. With Galaxy AI, every shot can be edited later so your camera roll is filled with pictures you truly love.”
Get Involved: Join Samsung’s One Shot Challenge
Samsung is inviting everyone to take part by sharing their AI-enhanced photos on Instagram using #SamsungOneShot.
Try Galaxy AI Yourself — Black Friday Savings
Those wanting to experience Galaxy AI firsthand can take advantage of Samsung’s Black Friday deal:
-
Save £250 on the Galaxy Z Fold7
-
Plus get a guaranteed £100 trade-in with any smartphone, in any condition
Full details here: https://www.samsung.com/uk/offer/black-friday/
