New research by Petgevity, the UK’s leading lifetime pet insurer, has revealed that the financial pressures of pet ownership are mounting, with animal welfare charities preparing for another spike in rehoming this January.
Nearly half (47%) of UK dog and cat owners admit that keeping a pet has turned out to be more expensive than they initially expected. Vet bills top the list, catching out over one in two owners (51%), followed by the cost of pet insurance and food (both 30%). Alarmingly, one in six (17%) have considered giving up their pet due to financial strain alone.
This trend mirrors broader national concerns. One in ten Brits (10%) know someone who has rehomed a pet within its first year, while animal welfare organisations continue to report seasonal surges in abandonment and rehoming requests at the start of each year. In January 2025, the RSPCA reported 1,972 abandoned pets, a 34% increase compared to January 2024. Searches for terms like “rehome my dog” have spiked by 164% in the last month alone, highlighting the growing strain on UK shelters.
Experts warn that prospective pet owners often underestimate the long-term financial and practical commitments required to care for a dog, particularly during uncertain economic times. Routine vet visits, food, training, and medical costs can quickly add up, creating unexpected challenges for households.
Dr Siân Burwood MA VetMB MRCVS comments:
“The cost of owning a pet is often underestimated. The PDSA estimates the lifetime cost of a dog at least £6,200, with larger breeds costing significantly more. Animals are unpredictable, and additional expenses can mount quickly.”
“Routine vet care averages £59 per consultation across the UK, rising to £72 in London. Owners must also budget for vaccinations, parasite prevention, neutering, and insurance. While insurance covers unexpected costs, it doesn’t cover routine care, which is essential for responsible pet ownership.”
The research also uncovers a disconnect between intention and preparation. Despite UK dog and cat owners spending an average of over five months considering getting a pet, many still underestimate the financial and time commitments. Around 80% of UK adults believe that prospective owners should demonstrate readiness before buying or adopting a pet. This includes assessing the right type of pet, lifestyle compatibility, and the time available to dedicate to the animal—factors that, if neglected, can lead to behavioural issues, anxiety, and, in the worst cases, rehoming.
Philippa Short, Dog Behaviourist, adds:
“People truly ready for a dog usually plan over time and don’t make impulsive decisions. They think realistically about what type of dog suits their lifestyle and how a dog would fit into their daily routine.”
“Warning signs include focusing on a dog they’ve lost or discussing the freedoms of life without a dog. Both suggest that they may not yet be prepared for the long-term commitment that dog ownership demands.”
With shelters under increasing pressure, Petgevity urges potential pet owners to fully understand the financial and practical responsibilities before committing, ensuring they are prepared for the entirety of their pet’s life. For more advice on budgeting and insurance, visit Petgevity.
