REPRESENT AND STOCKX LAUNCH A LIMITED EDITION FOUR-PIECE CAPSULE COLLECTION

Represent has partnered with global fashion marketplace, StockX, to release a limited edition four-piece capsule collection. Consisting of one pair of sneakers and three apparel items, the collection will launch exclusively on StockX on July 24. It will also be available to purchase in-store at StockX’s Drop-Off in Soho, London and on Represent’s Website from July 26.

At the forefront of the collection is an exclusive run of the bestselling Bully Sneaker, limited to 300 total pairs and dropping in the colours synonymous with StockX branding, namely Green/White/Grey. Supporting the release of the sneaker will be a Hoodie in Off Black, as well as two T-Shirts, in Off Black and Flat White. The clothing pieces feature minimalist Represent branding in StockX green on the front and a graphic detailing the Bully construction on the back. Limited to just 300 units worldwide, each apparel piece is individually numbered, creating a truly exclusive and individual product.

Represent’s Founder and Creative Director, George Heaton speaks on the shoe, “The Bully introduction was a storyteller. Mike and I grew up wearing West Coast skate clothes. We rocked Adios & DCs for years, so when we saw the ‘chunky sneaker’ and ‘dad shoe’ silhouette arise, we took the Represent DNA and vintage skate inspired assets to create the Bully. The name adheres to the British Bull Terrier, as we birth each shoe with a specific name. The shape of the toe follows the shape of a terrier’s head.”

He continues, “The design is intricate. Starting from the ground up, the sole features a three-part mould, with a semi translucent heel and tread. Initial monogram embossed TPU pieces act to hold the upper and weave between the lace hoops. The upper is bulked out and fabricated with textured leather, suede and a ballistic nylon mesh. To the rear is a 3D TPU initial, which matches the tongue detailing.

We partnered with StockX on this collaborative capsule as the brand is the undisputed global leader in the online marketplace space. Similar to Represent, StockX’s mission is to create value and authentic connection for their customers through the products they love, so it was a collaboration which just makes sense for us. Their global platform is unmatched, so I look forward to introducing the Bully to the world alongside StockX.”

Deena Bahri, CMO, StockX, said: “At StockX, our goal is to provide customers with access to products they won’t find anywhere else, and give brands of all sizes the opportunity to reach our global audience. Our partnership with Represent, a brand that has made its mark on current culture, allows us to not only collaborate with a like-minded company that places a huge importance on community, but also provide our customers around the world with exclusive access to sneakers and apparel that are designed with self-expression at the core.” 

About Represent:

Founded in 2011 by brothers George and Mike Heaton, Represent is a British luxury streetwear brand. Their garments are the embodiment of relentless effort, refinement and constant progression. The goal of Represent’s mainline has always been to create a wardrobe which integrates into every aspect of their customers’ lives, with a seamless flow between endless outfit combinations.

About StockX:

StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel and accessories, electronics, collectibles and trading cards. StockX’s powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from artists including KAWS and Takashi Murakami; and electronics from industry-leading manufacturers Sony, Microsoft, Nvidia, and Apple. Launched in 2016, StockX employs around 1,500 people across offices and authentication centers around the world. Learn more at www.stockx.com.

The Represent x StockX Collection releases worldwide on the StockX website/app at 17:00 BST, Monday 24th July 2023. From Wednesday 26th July, it will be available on the Represent Website at 8pm UK Time, and in-store at StockX’s Drop Off,52 Brewer Street, London, W1F 9TQ. 

Bully Sneaker: £240, Hoodie: £175 and T-Shirts: £100

UK: https://uk.representclo.com

US/ROW: https://representclo.com

EU: https://eu.representclo.com

StockX: https://stockx.com/lp/represent-bully-capsule-collection/

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