Reality Queen Gemma Collins is ready for take-off as she launches The Archers AI 24 Hour Travel Agency – the instant itinerary generator for cheeky, thrifty ‘live like a local’ 24-hour getaway, all powered by AI.
Forget hours of scrolling and group chat chaos, Archers and TOWIE star Gemma Collins have teamed up to refresh the way the nation plans holidays forever with the ultimate curated 24 hour tourist guide. From the best exhibitions and gigs to foodie hotspots and nightlife across the UK and European countries, the perfect trip is served up in seconds.
The Archers AI 24 Hour Travel Agency is launching in response to the viral 24-hour minibreak social trend, alongside new research commissioned by Archers revealing a whopping 85 per cent of Britons are considering a 24-hour express-escape in 2025.
Further research from the study found France (30%), Ireland (28%) and Italy (21%) top the list of European destinations that Brits want to make a whistle stop tour this year.
While some intrepid travelers are keen to go further afield, with 1 in 10 interested in a 24-hour return trip to New York and an ambitious 8% keen to take a 14-hour round trip to Dubai.
Culture vultures to sunseekers across the UK say they would be willing to shell out an average of £264.40 on a 24-hour round- trip.
The study also found that beaches (38%), foodie experiences (38%) and gigs (34%) top the list of attractions that UK tourists want from these turbo-powered trips.
Romance is also on the itinerary for many, with 5.5 million Brits making travel plans to look for love abroad or get over an ex.
Amongst the savvier generation, almost one in five Gen Z opt for a 24-hour trip to go thrifting and stock up on new second-hand finds for their wardrobe.
Reality star Gemma Collins said:
“My God. I wish I had the Archers AI 24 Hour Travel Agency sooner! I am sick to death of scrolling through sites or waiting on decisions to be made on group chats! Let’s be real, no one’s got time for the stress of planning. The AI is quick, easy and will sort you out with the perfect getaway in no time.”
“From determined shopping crawls in Barcelona to last-minute feasting in Florence, it’s all about packing big energy into a little window of time. Both are, of course, a bit of me. So, whether you’re jetting off with your huns or just fancy a cheeky solo escape, we’ve got you covered. Less faff, more fabulous memories – now that’s what I call peachy!”
To help the less tech-savvy take off, Gemma Collins stars in a tongue-in-cheek explainer video, walking viewers through how the AI works, step-by-step. Watch here.
Brits spend an average of 7 hours 36 minutes researching a holiday — with 1 in 8 clocking up a full 24 hours of planning. No wonder nearly half (43%) wish for a tool to cut the faff and deliver ready-for-you travel plans.
Thrill-seekers can now head to makeitpeachy.ai, select their destination, answer a few quick questions about their ideal trip, and instantly receive a tailored 24-hour itinerary for anywhere from Copenhagen to Birmingham and Barcelona. All this served with a peachy Archers cocktail recipe to get in the peachy holiday mood.
Karen Daly, Archers UK Marketing Manager adds,
“At Archers, we’re all about bringing a refreshing twist to life’s best moments – and that includes how we holiday. With more of us looking for quick, hassle-free getaways, we wanted to create something that makes planning effortless and fun. The Archers 24-Hour Travel Agency does exactly that, serving up instant, tailored itineraries so you can spend less time stressing and more time making memories. Whether it’s a group adventure or a spontaneous solo night away, we’re here to make it peachy!”
The Archers AI 24 Hour Travel Agency has been launched to celebrate the new Archers bottle that has had a glow-up and refresh which is now available in Tesco, Sainsbury’s, Asda, Morrisons and soon to be launching in Waitrose from 28th April for £13.75*.
