Ray-Ban has explored the unknown to create eyewear that fuses timeless design with cutting-edge technology. Today, that thirst for innovation continues with the launch of Ray-Ban Change, a light-responsive frame, powered by Transitions and now a Red Dot Award winner in the Prescription category.
Created to evolve with you, Ray-Ban Change offers a revolutionary take on the Original Wayfarer and its contemporary cousin, the Wayfarer® Oval, available in sun and optical styles with a host of uniquely patterned pigments. Born in 1952, the Original Wayfarer has never stood still, piercing through decades of counterculture with its classic square silhouette, while the brand-new Wayfarer Oval invented a versatile model to transcend styles, from chic to grunge.
“Ray-Ban continues to break boundaries and set new trends, keeping innovation at the forefront of design. Tapping into the power of Transitions and its technology, birthed a new way to experience eyewear through light-responsive frames known as Ray-Ban Change, we took the leader in lenses, Transitions, and the leader in frames, Ray-Ban, to unify in one dynamic product, giving consumers the opportunity to make their functional eyewear fashionable.”Federico Buffa, Chief Marketing Officer, EssilorLuxottica
