No tricks, just treats. This year, Pringles is cranking up the eerie atmosphere as it announces the spine-tingling launch of limited-edition glow-in-the-dark tubes for the Halloween season.
Available in Hot Hauntin’ Sour Cream and Hot Scary BBQ Ribs flavour, these illuminating tubes have arrived in the UK for the first time ever, and will be available on store shelves for a limited time only.
The one-of-a-kind tubes are set to glow shoppers’ minds this Halloween, with iconic outer packaging that lights up as darkness hits. From parties and boo baskets to scary movie nights in, all you need to do to get them glowin’ is ‘charge’ them up under a light, activating the glow once the sun goes down.
For those craving some scary spice to light up their snack time, look no further than Pringles Hot Hauntin’ Sour Cream Flavour. These crisps blend creaminess with a hint of sourness, delivering a fiery taste that will send savoury shockwaves through any Halloween gathering.
Also lighting up spooky season are Pringles Hot Scary BBQ Ribs Flavour. Rich in sweetness and popping with a bold BBQ punch, those seeking something hotter can expect a sizzling combination of chilli heat with sweet tomato and spiced paprika.
To bring the spooky launch to life, Pringles has teamed up with football star Cole Palmer and his sister Hallie in a hilarious haunted-house style social video, which sees the pair hunting down glow-in-the-dark tubes in true Halloween fashion.
Seanain Mcguigan, Pringles brand manager, said:
“Halloween is becoming bigger and bolder every year, and tasty treats are just the start of it. Set to spice up the Halloween festivities, our iconic Pringles tubes have had a real glow-up and are perfect to get you in the spooky season mood – even doubling up as haunting home décor!”
Available now in all major retailers, including Tesco, Asda, Morrisons, Sainsbury’s and Co-op.