Pret A Manger has announced the launch of its first full menu designed specifically for kids aged 4 to 10 years old, marking the latest step in its plan to bring Pret to more people across the UK.
The new kids’ range will initially be available in 70% of Pret’s shops located up and down the country. This latest evolution aims to help expand Pret’s customer base as it focuses its growth outside of London.
At the heart of Pret’s transformation has been a significant shift in the way the business serves customers, providing delicious, freshly made food and organic coffee through new digital and retail channels. Over the past few years, Pret has been accelerating its expansion with franchise partners into areas outside London, including recent openings in Bishop’s Stortford, Colchester, and Worthing. Other shops across the country are seeing strong trading, particularly in areas such as Yorkshire and Manchester.
Just like Pret’s main menu, all products in the kids’ range will be made fresh by team members in shops throughout the day, using the same high-quality ingredients found in several Pret classics. The Kids’ Ham Triangle sandwiches are made with the same Wiltshire cured ham as Pret’s best-selling Ham & Greve Baguette, but with thinner slices that are more suitable for children, while the Hummus & Cucumber pot has been specifically redesigned with a separate pot following feedback from a kids’ tasting panel.
Other products in the range include Kids’ Cheese Triangle sandwiches, Kids’ Chicken & Cucumber Triangle sandwiches and a Kids’ Pizza Toastie, while a Kids’ Mango & Banana Yoghurt Pot and Kids’ Hummus & Cucumber Bowl make up the sides. Even the packaging has been designed by kids for kids, with children’s hand-drawn illustrations of Pret stars to decorate the range, giving it the final touch.
To accompany their meal, kids can enjoy a free Barista-made babycino. As always, Club Pret subscribers also get 20% off the entire kids’ range. The range will be rolled out to more shops throughout 2024, with a view to also expand into snacks and treats tested by kids along the way.
Clare Clough, UK & Ireland Managing Director at Pret, said:
“Launching Pret’s first full kids’ range has long been a personal ambition and we’ve worked closely with our food development team, franchise partners and even our extended Pret family to create a menu we’re proud of, using the same high-quality ingredients found in several Pret classics that kids will love.
It’s a major milestone within our transformation journey to bring Pret to a more diverse customer base across the country, from office workers to entire families and everyone in between. We felt it was the right time to expand our menu offer as we continue to focus our growth outside of London. We can’t wait to hear the feedback and are excited to create a new role for Pret within the lives of customers.”
