Polaroid announces its new edition of Colour film, a collectible collab featuring eight instant films in a velvety peach hue. As Pantone’s Colour of the Year, Peach Fuzz, represents a collective longing for unity, warmth and compassion during a time when nurturing these qualities is essential. Feelings that Polaroid photographers often express with the medium of instant photography by visually communicating complex emotions and experiences.
Polaroid photography offers a unique visual form of expression, enabling creators to slow down and enjoy what’s right in front of the camera. This visual communication is a way for people to express complex feelings that might be difficult to articulate through words alone — which is what Pantone Colour of the Year 2024 celebrates.
Polaroid Pantone Color of the Year 2024 Edition i-Type Film will be available on polaroid.com in January and select retailers worldwide starting February 1. Compatible with the Polaroid Now+, Now, I-2 cameras and Lab Printer.
Price: £18.99 per pack
