Polaroid announce new Reclaimed Blue film

Reclaimed Blue 600 film is unlike other duochrome or monochrome films that require dye to make the colours stand out. Instead, Reclaimed Blue is the result of a chemical reaction. Thank you for the blues TBHQ. But: what does that mean. TBHQ (Tertiary Butylhydroquinone) is the magician added to otherwise normal film paste. Normally used in black and white film, the theory is TBHQ gives direction to the other 12 chemicals in classic Polaroid color film to make the existing cyan color strong enough to take over the other colors present.

“Polaroid’s DNA is rooted in experimentation and unlocking the unexpected. Reclaimed Blue captures that essence. It’s science mixed with human perseverance and remarkable accidents,” Oskar Smolokowski, Polaroid Chairman said.

The experiment isn’t over. As Polaroid Reclaimed Blue film emerged from trial and error, Polaroid encourages photographers and creators to experiment with this blue chemistry, to embrace its accidental quality, and to see what unique images they can capture. The release of Polaroid Reclaimed Blue film marks another milestone for the brand, which has always pushed the boundaries of what’s possible with instant film. Reclaimed Blue 600 film is now available for purchase at select retailers and at Polaroid.com.

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