CLARKS PRESENTS “A LOVE LETTER TO THE RAVE”

Clarks is excited to launch a brand-new campaign for summer, ‘Sunset: A Clarks In Manchester Film’ which has been dubbed “A Love Letter to the Rave“, celebrating the legacy of the underground Manchester rave scene. 

Shot by director, Glenn Kitson, the film is a fitting tribute to the era. Underground raves and super clubs like the Hacienda, inspired a worldwide dance movement, and Clarks can proudly say its shoes were often the footwear of choice for this free-thinking generation. In a new collection which accompanies the film, the iconic Wallabee shoe once again shines in the strobe light, landing in three vivid designs, each dedicated to individuality and freedom.

 

I’ve always worn Clarks, Wallabees in particular. They’re a staple of mine. The brand has genuine authenticity in so many communities and cultures, and for this project we wanted to explore rave culture, especially up north. It was important to join the dots between the past and the present and to show how echoes of the past are just as relevant with the youth of today.

Glenn Kitson

 

Thirty years on from the rave, Clarks still believes that youth culture is a force for good in society. 

This Easter, the brand is teaming up with the Museum of Youth Culture to showcase some of their fascinating archive photography at the Clarks Originals Manchester store. Taking place from Wednesday 27th March to Monday 1st April, Clarks welcome visitors to view the showcase and celebrate the campaign, in addition to bringing along their own artefacts for scanning and further contributing to the archives. 

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