Introducing Johnnie Walker Black Label ‘Squid Game’ featuring limited edition designs with numbers ranging from 001 to 456, randomly distributed across the UK
Johnnie Walker, the world’s number one blended Scotch whisky (IWSR 2023) and Netflix have announced that they are teaming up to invite Squid Game fans and whisky enthusiasts alike to ‘pick your player’ in celebration of the highly anticipated season two of the hit Netflix show.
Johnnie Walker is unveiling a limited-edition bottle design of Black Label, with numbers ranging from 001-456 paying homage to the players in the series, making the perfect gift and a collectible treasure. The numbered bottles will be randomly distributed, inviting both adult Squid Game and whisky enthusiasts alike to look out for the iconic Johnnie Walker Striding Man logo now donning the distinctive Squid Game tracksuit.
“Johnnie Walker and Netflix’s Squid Game are both driven by our progressive mindsets and values like choice, discovery, and empowerment. This partnership brings together two global icons, the world’s number one Scotch whisky and the worldwide TV phenomenon, both with loyal fanbases, for an unexpected and unique collaboration that enhances the fan experience and allows them to get close to the action.”
Josh Dean, Vice President of Johnnie Walker at Diageo North America
While the design of each numbered bottle, from 001 to 456, is as unique as the twists and turns of the game itself, the liquid within is the consistently rich and smooth Johnnie Walker Black Label. The blended Scotch whisky has been aged for 12 years, with deep layers of sweet fruit, spice and vanilla – all wrapped in a cloak of smoke.
Whether hosting a season one watch party in anticipation of season two, celebrating Halloween with a Squid Game-themed event, or planning your Boxing Day viewing marathon enthusiasts and whisky lovers can enjoy ‘the 456’ cocktail and enter the game.
“The 456′ is a cocktail with a twist of mystery and intensity just like the games themselves. It’s made with popular and traditional Korean ingredients, such as honey for sweetener and barley tea known as bori-cha that marries well with the spice and vanilla notes of Johnnie Walker Black Label.”
Korean American mixologist and cocktail creator, Ginn Choe
Be sure to follow @JohnnieWalkerUS on Instagram and Facebook for updates on the partnership with Netflix’s Squid Game. Johnnie Walker Black Label ‘Squid Game’ is available in store and online, at Tesco and Amazon (RSP: £35). Please visit this link for more information.
About Johnnie Walker:
Johnnie Walker is the world’s number 1 Scotch Whisky brand (IWSR 2023) & the world’s number one International Spirits Brand* (IWSR 2023 Relative Market Share), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above all else.
Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Blonde, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years, and Blue Label. Together they account for over 22 million cases sold annually (IWSR, 2023). Johnnie Walker is also the number one best-selling Scotch and number one trending Scotch (Drinks International, 2024).
About Diageo:
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
