If the pressure of Christmas planning is already melting your festive cheer, Pepsi MAX is here to put the chaos firmly…on ice. This December, the brand is unveiling its first-ever Put It on Ice Bar — a frozen pop-up experience designed to help Londoners ditch the holiday admin and embrace pure winter fun.
Inspired by Pepsi MAX’s Christmas campaign, “It can wait, it’s Christmas after all,” the icy activation invites guests to pause the to-do lists, ignore that overflowing inbox, and soak up some guilt-free enjoyment during the busiest time of the year.
Opening for a limited three-day run from 11th–13th December 2025 at Westfield Square, White City, the Put It on Ice Bar promises a chilled-out haven for shoppers looking to hit “pause” on the festive frenzy.
Freeze Your Festive Stress — Pepsi Handles the Shopping
In the ultimate seasonal treat, Pepsi MAX is offering select guests the chance to get some of their Christmas shopping done for free.
Forget battling queues and last-minute scrambles for stocking fillers — fans who pre-book a slot may have Pepsi’s “little helpers” take care of gift-buying* while they kick back in the ice bar.
What to Expect Inside Pepsi MAX’s Frozen Festivities
Once wrapped up in cold-weather gear, guests can explore a frosty playground packed with wintery entertainment, including:
Pepsi MAX Ice Bar
Sip exclusive Pepsi MAX cocktails and mocktails crafted especially for the event, including:
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Glacier Zest
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Polar Truffle
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Hot Honey Fizz
Pepsi Pong
Get competitive with a festive twist on a fan favourite. Winners score limited-edition Pepsi MAX Christmas merch, from knitted vest tops to cosy branded socks.
Ice Photo Wall
Strike a pose and snap scroll-stopping content at the dedicated ice wall — perfect for declaring your holiday responsibilities officially “on ice.”
Pepsi MAX’s Message: Permission to Pause
“The daily grind can be relentless, but Christmas is the key time of year where you can put that on hold and bounce those tasks to January — it’s Christmas after all,” says Steven Hind, Chief Marketing Officer at Pepsi. “Pepsi MAX’s Put it on Ice Bar is the antidote to seasonal stress — a reminder that you can put the boring tasks aside and prioritise enjoyment.”
How to Get Tickets
Tickets are free and bookable in 20-minute sessions. Slots open next week — keep an eye on Pepsi’s official site for booking information: https://www.pepsi.co.uk
Limited walk-ins will also be available.
Event: Pepsi MAX – Put It on Ice Bar
Location: Westfield Square, Westfield White City, London
Dates: Thursday 11th – Saturday 13th December 2025
Hours: 12:00 pm – 9:00 pm
Entry: Free (bookable online; limited walk-ins)
Nearest Stations: Wood Lane, White City, Shepherd’s Bush
