London’s beloved Sichuan eatery Noodle & Beer is welcoming dogs to the table with the launch of Paws & Bowls, a brand-new Sunday pop-up created in collaboration with British pet lifestyle brand Hide & Seek London.
Launching on 15 March at Noodle & Beer’s original Spitalfields restaurant, the month-long event celebrates the growing community of devoted “paw-rents” and the belief that pets are part of the family.
The collaboration will run every Sunday from 15 March until 5 April, offering a unique dining experience designed for both humans and their four-legged companions.
A Build-Your-Own Dining Experience for Dogs
At the heart of the pop-up is a specially curated Build Your Own Doggy Bowl menu, allowing owners to customise a nutritious meal tailored to their dog’s tastes.
Each bowl begins with a pet-safe vegetable base of finely chopped steamed broccoli, prepared without salt. From there, dogs can choose a protein topping made with Hide & Seek London’s premium freeze-dried treats, including:
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Chicken breast
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Duck breast
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Goose liver
Owners can also combine proteins to create a more indulgent meal for their pets.
To finish, bowls can be topped with crushed Hide & Seek rainbow biscuits, adding a colourful garnish and a satisfying crunch.
For dessert, the collaboration introduces the Rainbow Puppuccino – a playful twist on the classic dog-friendly treat. The whipped cream snack is topped with a full rainbow biscuit, making it a perfect finale for canine diners.
A bundle deal priced at £15 includes one base, one protein, one garnish and a Rainbow Puppuccino.
A Dog-Friendly Dining Space in East London
Every Sunday during the pop-up, a dedicated section at the Spitalfields restaurant will be reserved for Paws & Bowls guests, allowing dogs and owners to relax and enjoy their meals together.
Visitors can also take home a treat, with curated freeze-dried gift packs from Hide & Seek London available for purchase at both the Spitalfields and Chinatown locations of Noodle & Beer.
The collaboration highlights the growing popularity of pet-friendly dining experiences in London, as more restaurants adapt their spaces and menus to welcome customers’ four-legged companions.
Where and When to Visit
Location:
Noodle & Beer Spitalfields
31 Bell Lane
London E1 7LA
Dates:
Every Sunday from 15 March to 5 April
For more details, visit the official website: https://www.noodleandbeer.com
Follow the restaurant on Instagram: https://www.instagram.com/noodleandbeerltd
