P.F. Chang’s Reopens Its Doors in Leicester Square with Bold New Look

Globally renowned Pan Asian restaurant P.F. Chang’s has unveiled a bold new look behind its newly opened doors at the heart of the West End, following a complete interior overhaul inspired by the brand’s immersive and unique dining experience.

With over 300 restaurants spanning across 20 countries, the London location is a key one for the brand. Once a Rolling Stones recording studio, the recent £450,000 refurbishment and redesign by Zebra Projects revealed a striking new design flooded with authenticity, embodying the restaurant’s well-celebrated immersive and unique dining experience.

Covering 4,500 sq ft and accommodating up to 134 guests, P.F. Chang’s London boasts vibrant murals in red and gold, each depicting a unique traditional Asian story. The venue also showcases various decorative patterns honoring the diverse cultural heritage of Asian design, along with subtle references to the brand’s iconic golden horse—a symbol of strength closely associated with P.F. Chang’s.

Arif Jivraj, CEO of Zaf Holdings Group, said:

“We’re excited to be entering a new chapter for P.F. Chang’s London as we unveil our new look […] We’re incredibly passionate about giving our loyal patrons, new guests and international fans of P.F. Chang’s an experience that is second-to-none, not only in terms of exceptional service but also in the way of delicious food. So, in addition to stunning new interiors, there’ll also be a few new surprises on the menu too.”

Part of the restaurant updates will also see the menu expanded with some unmissable dishes. Guests will also be able to enjoy a delicious array of handcrafted sushi dishes, such as the Kung Pao Dragon Roll, Dynamite Shrimp Roll, and Shrimp Tempura Roll.

Of course, fans of the restaurant will be thrilled to hear that the much-loved favourites will also remain on the menu, with diners able to order the Original Dynamite Shrimp, Chang’s Lettuce Wraps, and the mouthwatering Mongolian Beef.

The bar will also be serving up P.F. Chang’s iconic cocktails crafted with traditional techniques, with highlights including the Lychee Dream and Chang’s Mai Tai as well as popular mocktails, the Lychee Passion and Mango Strawberry Cooler.

You can visit the newly reopened P.F. Chang’s at 10 Great Newport Street, London WC2H 7JA.

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