Celebrity Cruises‘ latest campaign has shattered outdated cruising preconceptions amongst Gen Z and Millenials. Research commissioned by the brand has shown that 77% of those surveyed were found to have negative preconceived ideas of what a cruise holiday would be.
The cruise line conducted a social experiment to prove to young people just how much cruises have changed and what they can expect on board. Participants of the study were shown images of Celebrity Cruises’ award winning ship: Celebrity Apex, however participants were under the impression the images were of an exclusive, brand new luxury resort and unaware of the true nature.
After revealing that the locations were actually set on a cruise ship, almost three quarters (74%) of Gen Z had changed their minds about cruising; viewing cruise holidays more positively with 59% of those surveyed declaring they are now completely open to booking a cruise holiday.
Travellers are invited to embark on an extraordinary journey aboard this iconic ship, set to sail for the first time ever from her home port of Southampton starting in May 2024. This will offer British voyagers a one-of-a-kind holiday experience, where the adventure starts with zero need to board a plane.
