Culture enthusiasts, snack lovers, and fashion-forward fans are in for a treat. OREO has teamed up with London-based jewellery brand Good Daze to release a limited edition OREO Cookie Crest ring, blending iconic snack heritage with nepo-baby chic.
The 18k gold vermeil ring celebrates the launch of the OREO Creme Egg cookie and draws inspiration from the cookie’s “Born of Two Icons” status. Designed as a playful nod to family crests, the ring allows wearers to imprint the OREO emblem into wax seals, adding a touch of bespoke elegance to your pinky finger—or your pantry.
A Collaboration Between Playful Luxury and Snack Culture
The ring is crafted by designer Rosie Greener, founder of Good Daze, known for her handcrafted pieces made from recycled materials. Over 30 hours, Rosie meticulously designed the ring, capturing every detail of the OREO crest.
Fans who score one of these coveted rings also gain access to an exclusive OREO Creme Egg delivery service, bringing the seasonal treat—cocoa sandwich biscuit with a golden fondant “Creme Egg” centre—straight to their door.
Rosie said of the collaboration:
“I have always adored both of these iconic snacks, so when the OREO Cookie team got in touch to immortalise this dream combination with a signature jewellery piece, of course I was going to say yes!”
Meanwhile, Nikita Yadav at OREO added:
“Born from two icons, the new cookie deserves its place as a leader in style and influence, so it’s only fitting that we launch our OREO Cookie Crest jewellery collaboration with Good Daze. Rosie’s jewellery is playful, yet chic, just like the whole OREO family.”
Nepo-Baby Style Meets Snack Obsession
Research shows Gen Z is embracing “nepo-baby chic,” with 64% following celebrity offspring’s fashion and 28% naming it their top new trend. Jewellery is one of the key items associated with this trend, with 36% of young people identifying rings as a must-have piece.
Interestingly, over half of Gen Z (53%) consider children of celebrities among their modern-day role models, and 60% admit to copying their style. Many are drawn to the drama, relatability, and perceived authenticity of celebrity families, with 24% claiming that offspring of iconic parents automatically inherit icon status.
How to Get Your Hands on the OREO Cookie Crest Ring
The OREO Cookie Crest Ring will be available exclusively via a competition on the @OREOUKI Instagram page from 23rd February. Fans are encouraged to follow the page for full details and terms and conditions.
For those eager to try the new flavour, the OREO Creme Egg cookies are available in all major UK supermarkets for a limited time. Combining the world’s favourite cookie with the indulgent taste of a Creme Egg, this seasonal treat is a must for both snack lovers and collectors alike.
