Nintendo is expanding the Mushroom Kingdom beyond the screen with the UK debut of its My Mario range, a new collection of toys, games and family-friendly experiences inspired by Mario and friends. Following a successful launch in Japan in August 2025, the My Mario series is set to arrive in the UK on 19 February, offering young children and caregivers a playful new way to explore Nintendo’s most iconic universe together.
Designed specifically for early years play, My Mario brings characters such as Mario, Luigi, Princess Peach and Yoshi into hands-on, imaginative experiences that encourage creativity, storytelling and shared play between parents and children.
What Is My Mario?
The My Mario range is a carefully curated collection of products, digital experiences and apparel created to introduce young children to the joy of the Super Mario world. Developed in collaboration with trusted toy partners including TOMY and Simba, each product is built with accessibility, safety and creativity in mind.
Nintendo describes the range as a way for families to “play side-by-side”, blending tactile toys with gentle digital interaction to create screen-light experiences that still feel unmistakably Nintendo.
The first wave of My Mario products will be available exclusively via the My Nintendo Store from 19 February, with selected items rolling out to participating UK retailers later in 2026.
My Mario Products Launching in February
At launch, European customers can expect a mix of physical toys and digital content, including:
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Wooden Mario Block Sets
Two wooden building sets inspired by the Super Mario universe:-
A 3-piece Mario Wood Block Set
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A 30-piece Mario & Friends Wood Block Set, featuring familiar items and characters from the Mushroom Kingdom
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Hello, Mario! App
A free interactive app designed for young children and caregivers, allowing intuitive, playful interactions with Mario.-
Available on the Apple App Store and Google Play
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Also launching as a free download via the Nintendo eShop for Nintendo Switch and Nintendo Switch 2
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“It’s Me, Mario!” Stop-Motion Series
A charming My Mario stop-motion animation series, now available on Nintendo’s official UK YouTube channel, designed to delight younger fans and introduce classic characters in a gentle, accessible format. -
Simba Soft Toys
A range of plush toys from Simba, including a cuddly Mario plush and rattle-style toys designed for infants and toddlers.
More My Mario Products Coming Soon
Nintendo has also confirmed additional My Mario products launching later in 2026, including:
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Infant and Toddler Apparel, themed around Mario and friends
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TOMY Toomies My Mario Bath Toys, bringing Mushroom Kingdom characters to bathtime with water squirters and interactive designs
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An interactive Hello, Mario! board book, blending storytelling with tactile play
More details will be revealed via the official My Mario website closer to launch.
A New Generation of Mario Fans
With My Mario, Nintendo is clearly aiming to introduce its most famous characters to a new generation of fans, while also giving parents nostalgic touchpoints through thoughtfully designed, age-appropriate play.
As Nintendo continues to expand its brand beyond games — from theme parks to movies and now early years products — My Mario feels like a natural evolution of the Mushroom Kingdom.
