The magic of Christmas officially lit up London last night as Hamleys Regent Street — the world’s oldest and most iconic toy store — hosted its most spectacular VIP Christmas Party and Window Unveiling yet. The glittering in-store celebration welcomed a host of celebrity guests and their families, kicking off the festive season in true Hamleys style.
A Night of Festive Glamour
Among the star guests, Vanessa Feltz stole the spotlight in a show-stopping red fur coat as she arrived with her daughter Saskia Joss and family. The beloved TV personality delighted attendees by hopping aboard the Hamleys Sleigh for a joyful photo moment and dance with her grandson — joined by Santa Claus himself.
Elsewhere, Rachel Riley and Pasha Kovalev embraced the Christmas spirit in sparkling jumpers, while Charlotte Crosby brought along her adorable daughter Alba, beautifully dressed in burgundy. The guest list sparkled even brighter with appearances from Charlie Hedges (soon to feature on Celebrity Apprentice), Freddie Brazier, Linda Robson, Roxy Horner, and Juliet Mayhew, who turned heads in festive red.
Festive Fun and Show-Stopping Treats
Guests enjoyed sleigh rides and photo ops with Ashley James and Vogue Williams, while professional dancer James Jordan brought the crowd to life with his signature moves alongside the famous Hamleys elves.
The evening’s sweet surprise came in the form of a 3ft Christmas tree cake, created by baking sensation Ben Cohen (The Bake King). Lit up with flashing lights, the masterpiece was a true showstopper — and a feast for both the eyes and the taste buds.
Celebrity Guests and Holiday Cheer
It was a night to remember for all in attendance, with familiar faces including Laura Tobin, Ria Hebden, Lucie Cave, Simon Webbe, Dr Ranj, and Tiffany Watson joining the festivities. Even Danielle Lloyd made the journey from Birmingham to take part in the unforgettable night of celebration.
As the Hamleys Christmas Windows were finally unveiled, guests were treated to a live performance from Sweet Love, adding the perfect soundtrack to the evening’s magical moment.
Hamleys: The Heart of Christmas in London
With twinkling lights, festive treats, and joyful reunions, Hamleys once again proved why it remains the beating heart of Christmas in London. From its legendary toy displays to its iconic Regent Street location, the store continues to bring families together year after year — and this year’s celebration may just be its most enchanting yet.
Christmas has officially begun — and it started at Hamleys.
