The National Football League announced today the upcoming launch of Origins: An NFL Collection in celebration of the NFL coming to London for the 2022 NFL London Games.
The grassroots merchandise collaboration celebrates the cultural richness of London and the design talent sprouting from the community. Origins: An NFL Collection has selected two London brands, 37 and Boys Get Sad Too, to create capsule lines that embody the spirit of London and its connection to NFL.
Each brand was hand-selected to collaborate with the NFL and will leverage their unique styles and backgrounds to bring Origins: An NFL Collection to life across limited edition t shirt and hoodie designs.
“Following the successful launch of Origins: An NFL Collection for Super Bowl LVI, we are working with our NFL U.K. team on taking our grassroots merchandise program overseas to help bring to life the NFL London Games,” said Salha Latif, Senior Director, International Consumer Products at the NFL.” Origins represents a one-of-a-kind platform for exposure to brands and designers at the center of culture and community and we look forward to bringing fans a new collection designed by 37 LDN and Boys Get Sad Too.”
