Jack Harlow releases “Set You Free,” produced by Angel Lopez, Jenius, and Don Alfonso out now via Generation Now/Atlantic Records.
A sharp, self-assured reflection on letting love go, “Set You Free” captures the quiet confidence of moving on without bitterness. The video for “Set You Free” follows Jack and his crew around New York City.
“Set You Free” follows his recent track “Tranquility,” where Harlow delivers measured and introspective bars on his position in the industry, as well as his “International Song of the Year” nomination at the 2025 BRIT Awards for hit single “Lovin On Me.”
Jack Harlow is a standout artist in the modern hip-hop landscape, known for his sharp lyricism, effortless charisma, and genre-blending approach to music. Since his breakout hit Whats Poppin in 2020, he has consistently proven his ability to craft catchy, well-produced tracks that appeal to both mainstream and hip-hop purist audiences. His flow is smooth and conversational, making his verses feel both personal and confident. Unlike many rappers who rely solely on heavy production, Harlow brings a unique energy to his music with his witty wordplay and storytelling, which allows listeners to connect with his experiences and ambitions.
Beyond his technical skills, Harlow’s personality and authenticity set him apart. He has a natural charm that makes him relatable, whether he’s rapping about success, relationships, or personal growth. His interviews and social media presence reflect a grounded, self-aware artist who doesn’t take himself too seriously but still respects the craft of hip-hop. This balance of confidence and humility has earned him a dedicated fanbase and the respect of his peers. His versatility is also impressive—he can drop club anthems, introspective tracks, and even experiment with different sounds, ensuring his music remains fresh and engaging.
Moreover, Harlow’s commitment to his artistry and his Kentucky roots adds to his appeal. Unlike many artists who quickly detach from their hometowns after gaining fame, he consistently pays homage to Louisville and represents it proudly on a global stage. His rise to fame has also been marked by collaborations with industry heavyweights like Drake and Lil Wayne, proving that he can hold his own among rap legends. With his ever-evolving style, ability to adapt, and clear passion for his craft, Jack Harlow continues to solidify himself as one of the most exciting and influential artists in hip-hop today.
