The London dining scene is in for a treat as NeoTaste, Germany’s leading app for restaurant lovers, is expanding to the UK’s capital this month. Launching, with an impressive 1,000 restaurant partners across the city, NeoTaste promises to bring unique culinary experiences to London’s foodies at some of the hottest new openings and neighbourhood favourites.
NeoTaste allows customers to redeem exclusive dining deals, such as two-for-one offers or a free side, at restaurants across the capital, with an emphasis on the unsung neighbourhood heroes. The wide range of partner restaurants mean users can discover exciting new local spots as well as neighbourhood favourites, helping to satisfy all culinary cravings. From hand-stretched pizzas at Cinquecento, to succulent Indian dishes at Three Falcons and tastebud tingling Japanese food at Tokyo Tokoi. Coffee lovers can also get their fix with freshly ground brews at TT Coffee, while those who prefer a stronger tipple can enjoy All My Friend’s expertly mixed cocktails.
With over 1 million users across the UK and Europe, NeoTaste’s platform aims to create a strong sense of community by connecting local restaurants and consumers, while broadening culinary horizons. This community aspect is further enhanced through the app’s discovery feed (launching on October 14), which allows users to engage with content created by fellow food enthusiasts. Those that usually turn to TikTok to discover new places to dine out can access everything in one app, as NeoTaste combines exclusive restaurant deals with the hottest foodie content.
For just £6.99 a month (or £47.88 if paying annually), members can take advantage of the amazing deals available at restaurants across the country. Members would make up the subscription cost by redeeming one deal at a partnering restaurant per month, and would continue to see the benefits with each additional trip. Meanwhile, restaurant owners can use NeoTaste to promote their services free of charge, as part of the platform’s commitment to supporting local eateries.
“Our mission from the outset was to create a platform that unifies the digital interaction between restaurants and customers, while simplifying the discovery of new dining experiences. Over the past two years, we have inspired hundreds of thousands of people to broaden their horizons, discovering and visiting new restaurants, cafes and bars in their local area. We’re so excited to bring this vision to London, giving the city’s food lovers access to exclusive deals at their fingertips.”
Hendrik Sander, CEO of NeoTaste
About NeoTaste:
NeoTaste, founded by Hendrik Sander and Tobias Düser, is the fastest-growing platform in Germany, fostering innovative connections between restaurants and customers. Through exclusive offers, NeoTaste members can access unique benefits at partner restaurants. Since its launch in September 2021, NeoTaste has attracted over 1,000,000 users and established partnerships with more than 5,000 restaurants across Germany and the Netherlands. NeoTaste successfully launched in Vienna in August 2024, and expanded to London on 8th October 2024, marking its presence in four European countries and capitals.
