MYKA has officially opened its first UK flagship in London, bringing its premium take on authentic Greek frozen yoghurt to St Christopher’s Place. Already attracting queues stretching around city blocks in destinations including New York, the Madrid-born brand takes a handcrafted approach to its dessert, serving up premium ingredients with contemporary Mediterranean aesthetic.
Each MYKA store features its own in-house workshop, where the brand’s signature Greek frozen yoghurt is freshly prepared each day using authentic artisanal Greek yoghurt and premium goat’s milk kefir. Developed using MYKA’s own proprietary recipe, the frozen yoghurt is naturally rich in protein, contains probiotics, and delivers the creamy texture associated with traditional Greek yoghurt while offering a lighter alternative to the traditional frozen dessert.
Alongside its core menu, MYKA introduces two seasonal flavours that change every month. Guests can personalise each creation with a wide selection of toppings, including handmade crumbles, fruit compotes, granolas, and the brand’s signature baklava, creating endless combinations inspired by Mediterranean flavours and ingredients. While quality remains at the heart of the concept, optional add-ons like dubai chocolate topping, fig jam, and berry crumble offer guests the luxury of being able to make their creation as decadent or as simple as they desire.
Founders Natalia Morales and Javier Ezquerro created MYKA as a way to bring authentic Greek yoghurt to the world of frozen desserts, using Natalia’s hospitality and pastry expertise and Javier’s international business experience to grow to 43 stores and more than 270 franchise agreements across 26 countries – with further openings planned in Hong Kong and São Paulo. Set in one of the world’s leading food capitals, the London flagship represents a significant milestone for MYKA, embracing St Christopher’s Place’s vibrance, character, and village-like atmosphere, qualities that closely reflect the brand’s Mediterranean philosophy.
You can find MYKA at 14a St Christopher’s Pl, London W1U 1NH. Find out more right here.
