mums pretend to enjoy breakfast in bed on Mother’s Day

Ahead of Mother’s Day – taking place on 14th March – dairy-free drinks and cereals brand, Rude Health, is calling on mums across the country to side-step breakfast in bed and reclaim their kitchen table. 


Great pretenders: 

Research commissioned by Rude Health found that over two thirds (69%) of mums admit that they pretend to love breakfast in bed and would much rather enjoy breakfast alone this Mother’s Day, in peace and without distractions (51%).  

88% of mums polled by Rude Health enjoy breakfast, but not in bed. Burnt toast, tepid tea, stained sheets and children bouncing all over you. That’s the reality. Yet 70% of mums pretend to enjoy it. Whilst a further 14% don’t feel that it’s a relaxing treat at all. 

This Mother’s Day, it’s time to close the bedroom door, let mum choose her own favourite breakfast and reclaim a mess-free moment of celebration at the kitchen table. With or without the kids.   


The Unspoken Dread of Breakfast In Bed: 

Unsurprisingly, 86% of mums dread breakfast in bed because they’ll be the ones clearing up afterwards. Other factors which turn the moment into a ‘thanks but no thanks’ are: spills and messes (65%) – a waste of precious food and drink: crumbs in the bed which they’ll be finding for days to come (52%); inedible food or drink (38%), and a bedroom left smelling like food (14%). 

It’s a feeling shared across the country as a huge 84% of respondents admitted they know other mums who feel the same way. 

Mother and Rude Health Founder, Camilla Barnard, comments: ‘ Who decided that breakfast in bed was the best way to celebrate Mother’s Day? I bet my last Almond Drink it wasn’t a mother! I’d recommend a mess-free moment of celebration at the kitchen table. One that has been cleared of gadgets, piles of homework and perhaps any trace of children at all. For me, it would be a cup of coffee in my favourite mug and a bowl of The Ultimate Granola, with time to enjoy them, in peace. Because if we don’t ask for what we want on Mother’s Day, then what hope do we have for the remaining 364 days of the year?’ 

The survey was commissioned by dairy-free drinks and cereals brand, Rude Health, to encourage families to help mum have the Mother’s Day breakfast she deserves –in peace with her favourite breakfast, not in bed – and is supported by Mum Influencers, Cat Sims @NotSoSmugNow and Helen Thorn and Ellie Gibson of @ScummyMummies fame. 


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