MINISO Opens Largest UK Flagship Store in Camden

MINISO, the globally recognised lifestyle retailer, has brought the cute to Camden with its biggest-ever store in the UK in London’s iconic Camden. Located at a prime location on Camden High Street near Inverness Street Market, MINISO sensationally opened its doors to the public on Wednesday to quite the fanfare…

Spanning across an expansive 4,110 square feet, MINISO’s Camden store is the brand’s largest retail space in the UK to date, marking its 26th store in the UK and its fourth stand-alone high-street location. The store experienced an immense rush of enthusiastic fans, with lengthy lines wrapping around the block, all eager to get the first look inside.

The UK has witnessed a surge in cute culture, with adorable vibes taking over and winning hearts across the board. Embracing all things Kawaii—cute characters, sweet designs—the trend has become a lifestyle staple. MINISO is smack bang in the middle of that trend, renowned for items like Blind Boxes and adorable plushies, last year it sold 30 plush toys per hour.

The new Camden store will be the first store to have dedicated zones for key ranges such as Sanrio, beauty, snacks and Blind Box collectibles. But that’s not all – the Camden store will also feature stylish homewares, cute accessories and its newly launched beauty + self-care line, featuring nail polishes, face masks, perfumes, and essential makeup products.

Saad Usman, Chief Operating Officer at MINISO UK, expressed:

“At MINISO, the unveiling of our Camden store signifies a momentous step in our journey, driven by our belief that ‘Life is for Fun.’ Our store goes beyond the typical retail environment; it stands as a vibrant hub of joy, creativity and all things cute. With endless choices and delightful surprises, the Camden store perfectly embodies the unique spirit that defines MINISO.”

MINISO celebrated its opening day in style and brimming with joy, featuring a live DJ, and offering shoppers the chance to meet the lovable mascot PenPen. There were also treats up for grabs for the first 400 attendees to immerse themselves in the grand opening festivities, receiving a complimentary goody bag valued at over £25 with any purchase.

The new opening is the retailer’s 9th store in London and follows the successful opening of its other London stores in Oxford Street, Shaftesbury Avenue, Westfield White City, Ealing Broadway Shopping Centre, Brent Cross, Harrow, Lewisham and Wandsworth. MINISO has over 6000 stores in over 100 countries, including several famous retail destinations such as Times Square in New York.

You can visit MINISO Camden at 213-219 Camden High Street, London NW1 8QR.

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