In celebration of the new A Minecraft Movie in cinemas, Happy Meal customers can enjoy a special limited-edition A Minecraft Movie Happy Meal, available from Wednesday, 26th March.
Each Happy Meal will be served in a bespoke A Minecraft Movie Happy Meal box and will come with one of the 12 BRAND NEW toys – each crafted to spark imaginative play. These include film characters such as Evoker, Bee, Skeleton, Sheep, Creeper, along with a Grass Block and Llama or Stone Block and Garret.
If your child is more of a bookworm than a toy enthusiast, the Minecraft Adventures book is also available with the meal and is packed with fun-filled activities. The initiative is part of McDonald’s continued commitment to providing access to books for as many families as possible through its Happy Readers programme which has distributed over 160 million books to date.
Figures from new McDonald’s research showcase that when choosing toys for their children, the highest priority for parents is fun and excitement, with 65% of parents citing this as most important. Furthermore, 54% of parents see improved communication and enhanced creativity in their children when playing with toys. With this in mind, McDonald’s is committed to providing toys that fuel creativity and encourage children to unleash their imagination and embark on their own adventures.
“We are delighted that two iconic worlds are colliding – McDonald’s and A Minecraft Movie, to create the ultimate Happy Meal. This first time ever collaboration allows us to bring the characters of A Minecraft Movie to life, including beloved Creeper and Skeleton, in the form of exclusive Happy Meal toys. Children will be able to unleash their imagination and embark on their very own A Minecraft Movie adventures.”
Ben Fox, Senior Vice President Chief Marketing Officer at McDonald’s UK and Ireland
