If your usual matcha order is starting to feel a little repetitive, JOE & THE JUICE has just delivered a fresh alternative. The popular juice bar brand has teamed up with broadcaster and entrepreneur Maya Jama to launch Maya Jama’s Matcha — a limited-edition, collagen-infused drink that’s already shaping up to be one of the season’s most talked-about sips.
Available exclusively in the UK from 15th April, the new drink will roll out across major cities including London, Manchester and Birmingham, offering a new take on the ever-growing matcha trend.
A ‘Sweet Meets Savoury’ Twist on Matcha
What sets this collaboration apart is its unexpected flavour profile. Maya Jama’s Matcha blends traditional matcha with black sesame, sea salt and agave, creating a smooth, slightly nutty drink with a subtle savoury edge.
Served with Sproud Zero M*lk, the drink taps into the rising demand for plant-based alternatives while delivering a more elevated, layered taste. It’s a clear nod to the “sweet meets savoury” movement currently dominating both food and drink culture.
For those who want to double down on the trend, the launch also includes a limited-edition Matcha Bar — a dark chocolate treat filled with matcha and black sesame.
The Rise of Functional Drinks and East-Meets-West Flavours
This launch isn’t happening in a vacuum. It reflects two major shifts shaping the UK’s food and drink scene right now.
First, there’s the continued rise of East-meets-West flavour fusion. Ingredients like matcha and black sesame are increasingly appearing across menus, while flavours such as ube and milk tea continue to gain traction globally. Black sesame in particular has seen a surge in popularity, with growing interest positioning it as one of the next breakout ingredients.
At the same time, functional beverages are booming. By adding collagen into the mix, Maya Jama’s Matcha aligns with the growing demand for drinks that offer more than just taste — tapping into the beauty and wellness space that continues to trend heavily across social media.
Designed for Everyday Sipping — Whatever the Weather
With the UK’s famously unpredictable summer, Maya Jama’s Matcha has been designed as a versatile, go-to drink. Whether it’s a morning caffeine boost or an afternoon reset, the drink aims to slot seamlessly into daily routines.
Speaking on the collaboration, Maya Jama said the goal was to create something that felt both current and slightly unexpected:
“I wanted to create something with JOE & THE JUICE that felt a bit different but still really on trend. The black sesame gives it that slightly nutty, savoury flavour and the collagen adds a little extra. I hope fellow matcha lovers fall for it just as much as I have!”
Where to Try Maya Jama’s Matcha in the UK
Maya Jama’s Matcha is available for a limited time only at JOE & THE JUICE locations nationwide from 15th April.
