Deliveroo announced the launch of ‘Full Life’ – a new campaign aiming to utilise its unique network of grocers, riders and restaurants to support communities in the more than 200 cities and towns where Deliveroo operates. To launch the campaign and as a first commitment, Deliveroo and its partners have pledged to deliver and distribute one million meals to families in need across the UK.
Working in partnership with brands, including Pret A Manger, Co-op, and Waitrose, Deliveroo will deliver one million meals to Felix Project, FareShare and The Pret Foundation, who all work tirelessly to distribute surplus food that would otherwise go to waste. The food will be delivered to hundreds of charities – such as St Mungos, Lookahead, Centrepoint, and YMCA – households and families in need, with the aim to help bring about lasting change to food insecurity in the UK.
The Full Life campaign follows Deliveroo’s continued efforts to support the NHS, frontline workers and vulnerable people during the COVID-19 pandemic. The company has delivered one million meals to the NHS and will now expand its efforts to meet the emerging challenges of the post-pandemic world.
Presenter Maya Jama has joined forces with Deliveroo and partners to launch its first initiative in a bid to help raise awareness of food insecurity in the UK, which has been intensified during the pandemic. The one million meals pledge follows a recent report by the Food Foundation, which found that food insecurity remains higher than pre-Covid levels affecting an estimated 4.7 million adults (9% of households) over the last six months. This compares to pre-Covid levels of 7.6%.
Jama – who is a long-time friend of Deliveroo, recently partnering with the food delivery company in 2020 as a presenter, panellist and judge of its ‘Restaurant Awards’ – has visited some of the charities and will be making surprise visits to recipients of the donation to understand what more can be done to help the lives of vulnerable communities.
Maya was raised by her mum and aunties as her father was not around. Her mother worked multiple jobs to provide for her family and she knows personally how important it is for communities to pull together and the difference it can make.
Maya Jama said: “Sadly, despite it being 2021, too many people across the country are facing serious hardship and don’t have access to regular meals. I’m so fortunate to have a platform and a voice that will be heard, so I want to do what I can to raise awareness about how severe the food poverty crisis is here in the UK. I know Deliveroo has already donated so much and uses its network as a force for good, so when I heard about the new ‘Full Life’ campaign, I wanted to join the fight and encourage more brands to follow suit because that’s what it is, it’s a fight against hunger. We can all do so much more to ensure food equality across the country.”
The one million meals commitment is just the beginning of ‘Full Life’, and Deliveroo will be announcing new projects and initiatives throughout the year under the new Full Life campaign, which will build on the food-delivery company’s work and projects over the past year supporting causes Deliveroo and its customers care about.
To find out more about Deliveroo’s Full Life campaign, please visit www.deliveroofulllife.co.uk. To embed the short video of Maya Jama introducing Full Life and her experience at the Felix Project, please use the sharing link on YouTube.
